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The End of Overeating: Taking Control of the Insatiable American Appetite
 
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The End of Overeating: Taking Control of the Insatiable American Appetite [Paperback]

David A. Kessler
4.3 out of 5 stars  See all reviews (7 customer reviews)

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Product details

  • Paperback: 330 pages
  • Publisher: Rodale Press; Reprint edition (14 Sep 2010)
  • Language English
  • ISBN-10: 1605294578
  • ISBN-13: 978-1605294575
  • Product Dimensions: 21 x 14 x 2.4 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 405,695 in Books (See Top 100 in Books)

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David Kessler
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Customer Reviews

Most Helpful Customer Reviews
14 of 14 people found the following review helpful
By Anne
Format:Hardcover
This is not a traditional diet or self help book and reading it properly requires some brain activity and concentration. The book is essentially divided into three parts. The first part explains why combinations of sugar, fat and salt can be addictive (high school level biology helps here). The second part explains how the food industry conspires to make us eat these addictive foods in ways our parents or grandparents never had to contend with (and I agree with the person who said don't read this when you are hungry as many of the descriptions sound absolutely lush). The third part brings together all of the latest scientific research and thinking on breaking addictions and changing behaviours. Most diet books focus on one of these methods for example many books use principles from CBT and some may use hypnotherapy. This book explains all of the current thinking so if you want help you can choose which method/s you think will work for you and redirect yourself to say an online CBT course.
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9 of 9 people found the following review helpful
Empowering 24 July 2009
Format:Hardcover
Kessler's book lays out a compelling argument for how some in the food industry are developing foods not to nourish or satisfy our basic needs but rather to trigger compulsive overeating. His analogy to the tobacco industry is convincing. While many people may persist in the belief that people get fat because they're either lazy or greedy, Kessler accurately argues that the chemistry of some types of food, i.e. its fat, sugar and/or salt content, set many people up, in spite of their best intentions, for binge eating.

This isn't a diet, but the information in this book may be enough to empower many people in their battle against the bulge. Highly recommended.
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7 of 9 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE™ VOICE
Format:Hardcover
"For the love of money is a root of all sorts of evil, and some by longing for it have wandered away from the faith and pierced themselves with many griefs." -- 1 Timothy 6:10

Anyone who reads this book should be outraged at the food industry and the people in Congress who protect them!

In 1906 Upton Sinclair wrote the The Jungle which exposed the bad practices in the meatpacking industry. As a result, consumers woke up and demanded reform. I hope that Dr. David Kessler's book, The End of Overeating, will have the same effect.

As I read this book, I was also reminded of how tobacco executives used to spike their products to make them more addictive while testifying in public that no one could ever be addicted to tobacco.

I did a lot of consulting for food manufacturers and restaurant companies as a young consultant. That experience made me complacent about thinking that I knew about industry practices. What Dr. Kessler shares here shocked me in terms of how much has been learned about how to make food addictive, especially by using the kinds of foods that will make a person obese and subject to many serious diseases.

I think the most important part of this book comes on pages 247 and 248 where Dr. Kessler proposes these important reforms:

1. Restaurants list the calorie counts of every item on their menus.

2. All food products should list on their labels in a prominent way the percentage of added sugars, refined carbohydrates, and fats that are in the item.

3. A well-funded public education program should describe the unhealthy consequences of eating food loaded with extra sugar, fat, and salt.

4. Food marketing should be monitored and exposed where makers of products are attempting to create addictions.

The book begins by explaining based on scientific studies how we crave added fat, sugar, and salt. Dr. Kessler then explains how the food industry seeks to orchestrate those ingredients to make products irresistible. He goes on to show with other studies how combining those ingredients in the right way creates an unhealthy addiction to consuming ever-increasing quantities of those foods. From there, he explains how other addictions are overcome and what the lessons are for overeating. Next, he describes six potential ways to change your behaviors so that you can withdraw from addictive and compulsive eating (whether you are overweight or not). Finally, he talks about the public policy issues.

Go tell someone about this book the next time you find yourself being attracted to an unhealthy food. Your outrage will help distract you from harmful eating.
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