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The End of Fashion: The Mass Marketing of the Clothing Business Forever
 
 

The End of Fashion: The Mass Marketing of the Clothing Business Forever [Kindle Edition]

Teri Agins
5.0 out of 5 stars  See all reviews (5 customer reviews)

Print List Price: £9.99
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Review

?It ought to be required reading for peoople who think they might like to be clothing designers.?--"New York Times?["The End of Fashion] will have old-school fashionistas weeping into their Ferragamo scarves.?--"Entertainment Weekly"Agins has a gift for bringing the business of fasion to life. . . . It may indeed be the end of fashion, but Agins makes it an entertaining ride."--"Newsweek"A fascinating read for anyone who lives the industry, its players, or clothing itself."--"The Boston Globe""The End of Fashion rips into the seamy underbelly of a world where marketing is king, and often the emperor has no clothes."--"Vanity Fair "Teri Agins is one of the most influential and well-respected reporters in the industry of fashion and all its facets. "The End of Fashion is a watershed book which has pioneered a new realm of what fashion means to people. This is landmark book which reveals the complexities inside fashion in an original and entertaining way.? --Andre Leon Talley, editor at large, "Vogue?No other writer has the combined wit, style, sources, and fashion industry savvy to match the "Wall Street Journal's Teri Agins, and it's all on display in "The End of Fashion. The depth of reporting makes this essential reading not just for "fashionistas, " but anyone interested in how business really works-or fails-in this dizzying world of art, culture, entertainment, and finance. ?--James B. Stewart, author of "Den of Thieves and "Blood Sport"Fast reading and surgically precise. The hottest business book at the start of the millennium. "The End of Fashion should be required reading for everyone in our industry."--Bud Konheim, CEO, Nicole Miller Ltd.

Review

?It ought to be required reading for peoople who think they might like to be clothing designers.?--"New York Times?["The End of Fashion] will have old-school fashionistas weeping into their Ferragamo scarves.?--"Entertainment Weekly"Agins has a gift for bringing the business of fasion to life. . . . It may indeed be the end of fashion, but Agins makes it an entertaining ride."--"Newsweek"A fascinating read for anyone who lives the industry, its players, or clothing itself."--"The Boston Globe""The End of Fashion rips into the seamy underbelly of a world where marketing is king, and often the emperor has no clothes."--"Vanity Fair "Teri Agins is one of the most influential and well-respected reporters in the industry of fashion and all its facets. "The End of Fashion is a watershed book which has pioneered a new realm of what fashion means to people. This is landmark book which reveals the complexities inside fashion in an original and entertaining way.? --Andre Leon Talley, editor at large, "Vogue?No other writer has the combined wit, style, sources, and fashion industry savvy to match the "Wall Street Journal's Teri Agins, and it's all on display in "The End of Fashion. The depth of reporting makes this essential reading not just for "fashionistas, " but anyone interested in how business really works-or fails-in this dizzying world of art, culture, entertainment, and finance. ?--James B. Stewart, author of "Den of Thieves and "Blood Sport"Fast reading and surgically precise. The hottest business book at the start of the millennium. "The End of Fashion should be required reading for everyone in our industry."--Bud Konheim, CEO, Nicole Miller Ltd.

Product details

  • Format: Kindle Edition
  • File Size: 581 KB
  • Print Length: 346 pages
  • Page Numbers Source ISBN: 0060958200
  • Publisher: HarperCollins e-books (12 Oct 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003YUCEC0
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #161,063 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
By A Customer
Format:Paperback
Well-written book on international fashion. Covers the start, growth and mergers (collapses) of Italian, French and American fashion houses. Covers the start of mass-marketing and end of haute couture. Gives you an insight to start and changes in fashion retailing. Fun to read but at the same time provides good business statistics and timelines. Informative and a reading must for anyone involved or interested in fashion and retailing.
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2 of 2 people found the following review helpful
By A Customer
Format:Paperback
The story of fashion starting from where fashion was born: France, through to the overtaking of the italian labels and the marketing successes of the american ones.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Finally, the Truth About the Rag Trade 27 Aug 1999
By A Customer
Format:Hardcover
As Teri Agins boldly hints, you can't get the real truth about the fashion biz from all those fashion publications who are so beholden to the old way of doing things. It takes a Wall Street Journal writer who isn't afraid to look behind the runway curtain. The truth? The fashion business ain't what it used to be. An engaging and educational tour -- from Armani to Ralph and Tommy -- of how fashion has changed before our eyes. I'm a long-time fan of the fashion world, and this book knocked me out of my Gucci loafers.
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Popular Highlights

 (What's this?)
&quote;
Fashion is not pure art. It is creativity with the goal of having as many customers as possible wearing the product.” &quote;
Highlighted by 20 Kindle users
&quote;
Today, a designer’s creativity expresses itself more than ever in the marketing rather than in the actual clothes. Such marketing is complicated, full of nuance and innovation—requiring far more planning than what it takes to create a fabulous ballgown, as well as millions of dollars in advertising. In a sense, fashion has returned to its roots: selling image. Image is the form and marketing is the function. &quote;
Highlighted by 16 Kindle users
&quote;
The secret was their ability to fulfill a deep-seated desire among all consumers: to belong. Traditionally, fashion had derived much of its power and allure from being original, unique, and exclusive—from the fact that no two women will own the same piece of couture. But that fashion is over. The new fashion is about inclusion, belonging to a world or lifestyle that feels good, looks good, and above all else, is accessible. &quote;
Highlighted by 15 Kindle users

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