An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them . (Director, December 2011) An inspirational book to help you to see how you have to review your whole approach towards connected consumers. ( Financial Adviser, 23rd February 2012)
From the Inside Flap
TODAY′S BIGGEST TRENDS the mobile web, social media, gamification, real–time have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever– expanding "egosystem," in which everyday people believe their lives deserve 24–hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging and they′re changing the very foundation of business.
The End of Business As Usual explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers
Rather than disregard these new consumer behaviors,learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.