It′s a new era of business and consumerism—and you play a role in defining it Today′s biggest trends—the mobile web, social media, real–time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don′t. Start with this book. Someone′s going to do it, why not you?" — Mark Cuban , owner of the Dallas Mavericks and Chairman of HDNet "Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow." — John Chambers , CEO of Cisco Systems, Inc. "Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis′s book is the map to unleash this treasure." — Peter Guber , author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story "Your customers will share their experiences both good and bad. Now that everyone is connected, it′s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism." — Mark Burnett , Television Executive Producer
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‘An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them’. (Director, December 2011) ‘An inspirational book to help you to see how you have to review your whole approach towards connected consumers.’ ( Financial Adviser, 23rd February 2012)
From the Inside Flap
TODAY′S BIGGEST TRENDS—the mobile web, social media, gamification, real–time—have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever– expanding "egosystem," in which everyday people believe their lives deserve 24–hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they′re changing the very foundation of business. The End of Business As Usual explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive. The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors,learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By Tim Harrap
Format:Hardcover|Amazon Verified Purchase
Just occasionally you come across a book that you have to reread again because it has such a wealth of knowledge and interest - this is one such book. Brian Solis has a huge experience in new media and is worth following on twitter. He writes clearly and takes you thoughtfully step by step through the dynamics of the new media Facebook, Twitter, 4sq etc. and its implications. The application of his ideas follow in the closing chapters and some of it is geared towards the corporate environment but with a little imagination this can be transferred to the SME territory.
2 of 2 people found the following review helpful
By Nic Oliver
VINE™ VOICE
Format:Kindle Edition|Amazon Verified Purchase
Ok, disclaimer first - I like Brian's writing and enjoyed his previous book, Engagement, hugely.
The End of Business as Usual opened my eyes and changed my approach to a number of things:
1. The nature of engagement and how companies can use social media platforms to increase engagement.
2. The privilege and Responsibility of Social media and Social networking.
3. The importance of Facebook
4. The changing nature of our audience when we present.
5. How to filter out the excessive noise in Social Media.
The book is aimed firstly at businesses and business people and, secondly, because we are all customers, at all of us.
It's must be sobering for some to read that Brian doesn't consider himself an expert in social media. he points out that social media is in constant change at the moment and that we are all students; he is rightly cautious of the so-called experts.
One of the things he points out early on is that "Customers are connecting with one another, creating a vast and efficient network that shapes and steers experiences and markets."
He continues "Whether you're a business professional or a consumer, you are part of connected or social consumerism... Businesses and consumers have the power to change the course of thew economy and it's nothing short of disruptive."
To back up this claim, he points out how Wikipedia has displaced Encyclopedia Britannica as the world's encyclopedia and how Borders, Tower Records, Wherehouse, Circuit City and Blockbuster have all disappeared, victims of what he describes as Digital Darwinism.
He goes on to ask an important question every business has to face: "Are you market-driven or marketing-driven?"
I'm not going to give away the whole contents. I hope though that this brief review has encouraged you to buy the book - I'll be extremely surprised if it doesn't change your perception of social media, whether for busiensses or all of us as consumers.
The End of Business as Usual opened my eyes and changed my approach to a number of things:
1. The nature of engagement and how companies can use social media platforms to increase engagement.
2. The privilege and Responsibility of Social media and Social networking.
3. The importance of Facebook
4. The changing nature of our audience when we present.
5. How to filter out the excessive noise in Social Media.
The book is aimed firstly at businesses and business people and, secondly, because we are all customers, at all of us.
It's must be sobering for some to read that Brian doesn't consider himself an expert in social media. he points out that social media is in constant change at the moment and that we are all students; he is rightly cautious of the so-called experts.
One of the things he points out early on is that "Customers are connecting with one another, creating a vast and efficient network that shapes and steers experiences and markets."
He continues "Whether you're a business professional or a consumer, you are part of connected or social consumerism... Businesses and consumers have the power to change the course of thew economy and it's nothing short of disruptive."
To back up this claim, he points out how Wikipedia has displaced Encyclopedia Britannica as the world's encyclopedia and how Borders, Tower Records, Wherehouse, Circuit City and Blockbuster have all disappeared, victims of what he describes as Digital Darwinism.
He goes on to ask an important question every business has to face: "Are you market-driven or marketing-driven?"
I'm not going to give away the whole contents. I hope though that this brief review has encouraged you to buy the book - I'll be extremely surprised if it doesn't change your perception of social media, whether for busiensses or all of us as consumers.
1 of 1 people found the following review helpful
Format:Hardcover
Change is afoot, and there is no better person placed than Brian Solis. A true guru of business change in the modern, connected world, he has written many words on the subject of how businesses need to adapt to a more communicative way of trading.
Gone are the sureties of hierarchy and status, and usurping these knowns are the unknowns of social media in the form of Twitter, Facebook and Google. There are many, many other ways of communication with modern customers.
And it's all about the consumer. The Pandora's Box of business has been opened and they are taking their economic power, wielding it harder and harder to make their money go further. In order to win their patronage the traditional businesses need to reorganise to survive.
It may have been acceptable for a business to tack on a Facebook page or a Twitter stream to be seen to engage with their customers, but the author argues that you have to make these tools work for you. You need to feed your customer information, listen to their questions, and make sure that they feel as though they are being looked after.
This revolution of consumerism is a rebalancing of the economy in favour of the little person. And these connections are being bolstered with connections of connections of connections... With the power of word of mouth, it's possible for a product or a service to be lauded or destroyed with minimal effort.
By following this book's proposal, a company becomes more than just bricks, mortar and a profit/loss account. The great companies that engage with their customers will survive, the others will not. By talking and adapting to the needs of their customers, there is the possibility of virtuous (or destructive) spirals to be created. The trick is to mould into a business that provides exactly what the customer wants, in a way that makes them feel like equals. This equality is the key to a long-lasting modern business relationship.
Reading "The End of Business as Usual" will inspire even the most cagey of readers into trying to be a better communicator. This has to be on the shelf of anyone interested in the future of modern business.
Gone are the sureties of hierarchy and status, and usurping these knowns are the unknowns of social media in the form of Twitter, Facebook and Google. There are many, many other ways of communication with modern customers.
And it's all about the consumer. The Pandora's Box of business has been opened and they are taking their economic power, wielding it harder and harder to make their money go further. In order to win their patronage the traditional businesses need to reorganise to survive.
It may have been acceptable for a business to tack on a Facebook page or a Twitter stream to be seen to engage with their customers, but the author argues that you have to make these tools work for you. You need to feed your customer information, listen to their questions, and make sure that they feel as though they are being looked after.
This revolution of consumerism is a rebalancing of the economy in favour of the little person. And these connections are being bolstered with connections of connections of connections... With the power of word of mouth, it's possible for a product or a service to be lauded or destroyed with minimal effort.
By following this book's proposal, a company becomes more than just bricks, mortar and a profit/loss account. The great companies that engage with their customers will survive, the others will not. By talking and adapting to the needs of their customers, there is the possibility of virtuous (or destructive) spirals to be created. The trick is to mould into a business that provides exactly what the customer wants, in a way that makes them feel like equals. This equality is the key to a long-lasting modern business relationship.
Reading "The End of Business as Usual" will inspire even the most cagey of readers into trying to be a better communicator. This has to be on the shelf of anyone interested in the future of modern business.
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