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The Elephant and the Flea: Looking Backwards to the Future
 
 
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The Elephant and the Flea: Looking Backwards to the Future [Hardcover]

Charles B. Handy
4.3 out of 5 stars  See all reviews (9 customer reviews)

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Amazon.co.uk Review

Charles Handy is always a delight to read, and The Elephant and the Flea--his autobiography-laced analysis of business over the past two decades--is no exception. In his 13th book, the United Kingdom's pre-eminent sage on commercial and industrial matters looks within and at education, marriage, religion and society in order to assess the changing nature of employment. His literate and knowledgeable tale begins in 1981, when Handy decided to exchange a safe but stifling life with a corporation (the "elephant" of his title) for the riskier but potentially more rewarding existence of an independent (or "flea"). Mixing diverse experiences with cogent observations on the evolving workplace, he sets the scene for plausible projections about where we might yet be headed. "Just as the signs were there 20 years ago for those who wished to see them, so I believe we can glimpse the shape of the new capitalist world even if it may take another 20 years to develop," he writes. "We may not like what is coming but we would be foolish to think that we can plan our lives, or our children's lives, without giving some thought to the shape of the stage on which we and they will be strutting". Intensely personal yet remarkably universal, the result is another provocative, illuminating and enjoyable book from the oil executive turned bestselling author.--Howard Rothman --This text refers to the Paperback edition.

Director

Britain's only first class management guru. Hardy's readership is now much wider than the buyers of management books.

Sunday Times, 9th September, 2001

His appeal stretches beyond the business classes and he has a spiritual quality unlike other management writers.

Business Week

Handy excels at stirring controversy and thought.

Fortune

Handy's jargon-free observations pack more power because of their clarity and prescriptive nature .

Management Today

Charles Handy brings originality and lightness to everything he touches.

Product Description

'We are faced with a tug-of-war between our desire for a separate identity and our need for combination. We want to be ourselves, but, to survive in a bigger world, we also need to be part of something bigger. Fleas need elephants, just as elephants need fleas to keep them alert and dancing. 'This applies to my own life story, as I found elephants too imprisoning to my eventual freedom as a flea. But the idea also applies to economies who need both, to business which has to structure itself to allow fleas to co-exist with the elephants, to society which needs to encourage individualism but needs the conformity of the elephant, to education, to religion, to marriage and other relationships, and to all people seeking to structure their lives.'

From the Publisher

Drawing on his own personal experience, Charles Handy explores the future of everything – from education, work and marriage to capitalism, management, religion and society.

About the Author

Charles Handy is a writer and broadcaster, known to many for his 'Thoughts for Today' on the BBC's Today programme. He was named as Business Columnist of the Year in 1994 for some of his pieces in The Empty Raincoat. His books, including The Empty Raincoat, have sold over one million copies around the world. He has been, in his time, an oil executive, a business economist, a Professor at the London Business School, and Chairman of the Royal Society of Arts. He and his wife Elizabeth, a portrait photographer, live in London, Norfolk and Tuscany.
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