- Paperback: 160 pages
- Publisher: Allworth Press,U.S.; 1 edition (1 Nov 2002)
- Language English
- ISBN-10: 1581152507
- ISBN-13: 978-1581152500
- Product Dimensions: 15.6 x 1 x 23.2 cm
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Amazon Bestsellers Rank:
143,360 in Books (See Top 100 in Books)
- #74 in Books > Art, Architecture & Photography > Graphic Arts > Typography
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Product Description
Product Description
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
38 reviews
84 of 85 people found the following review helpful
A GOOD SOLID BOOK FOR DESIGNERS
11 Feb 2004
Format:Paperback
Very solid book (but short) packed with examples of why one strategy or tactic might be better than another. I learned a lot and intend to reread the book to make sure I get as much of it absorbed as I can. Very good discussions on type with discussions on line spacing, type size, small caps, grids, symmetry vs. asymmetry, negative and positive space.
Wish I would have read this book before I went to design school. I would have learned a lot more. I also would have been able to speak more intelligently. I learned a lot of terminology that will help me. I'm a better designer now. It's given me more confidence.
Highly recommended for beginners and intermediates. Might be a little thin for experts.
54 of 57 people found the following review helpful
The #1 small book about learning graphic design
17 Aug 2005
Format:Paperback
The book is short, sweet, loaded with excellent examples and it teaches many of the essentials in an easy, enjoyable manner.
I am a software developer by trade, but I also do graphical design for user interfaces and web sites. I can't afford to absorb a large amount of material on this subject just to extract the essentials. This book is exactly what I need.
The Elements of Graphic Design lives up to its namesake, Strunk and White's Elements classic, both in quality and succinctness.
I am a software developer by trade, but I also do graphical design for user interfaces and web sites. I can't afford to absorb a large amount of material on this subject just to extract the essentials. This book is exactly what I need.
The Elements of Graphic Design lives up to its namesake, Strunk and White's Elements classic, both in quality and succinctness.
49 of 52 people found the following review helpful
A 'beginner' who just felt lost the whole way through...
7 Jun 2005
Format:Paperback
As a 30-something, 8 year web professional, with a BA in Theatre, I chose this book because of its great reviews, and its seemingly great fit for me needs as a `web designer, looking to expand into print/graphic design.'
That being said, the book read more like an exercise in stream of consciousness writing, and groovy book design, rather than trying to make a concerted effort at introducing the elements of the craft of graphic design.
I got through the "7 Components of Design" and felt like 3 of them were the same (unity, balance, and gestalt) or, that there wasn't a good explanation of their differences. It felt like most of the time, the author would say the WHAT (you do) only. If you were lucky, you got a taste of the HOW (to do it), and only if you were really lucky, maybe a bit of the WHY. Or maybe it was that all of those were included, but not in any form of coherency.
I started this book over 3 times, thinking it was me and that I simply wasn't getting into the flow of the material. Instead it was like Lane Meyer (John Cusak) in `Better Off Dead' when the teacher is explaining advanced mathematics and everyone in the class was laughing and getting it except Lane (and the movie watchers).
That being said, the book read more like an exercise in stream of consciousness writing, and groovy book design, rather than trying to make a concerted effort at introducing the elements of the craft of graphic design.
I got through the "7 Components of Design" and felt like 3 of them were the same (unity, balance, and gestalt) or, that there wasn't a good explanation of their differences. It felt like most of the time, the author would say the WHAT (you do) only. If you were lucky, you got a taste of the HOW (to do it), and only if you were really lucky, maybe a bit of the WHY. Or maybe it was that all of those were included, but not in any form of coherency.
I started this book over 3 times, thinking it was me and that I simply wasn't getting into the flow of the material. Instead it was like Lane Meyer (John Cusak) in `Better Off Dead' when the teacher is explaining advanced mathematics and everyone in the class was laughing and getting it except Lane (and the movie watchers).
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