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The Elements of Copywriting
Gary Blake (Author), Robert W. Bly (Author) Average Customer Review:   (2)
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Product Description
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to... Read More |
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