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The Economist Guide To Business Planning Hardcover – 11 Dec 2008


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Product details

  • Hardcover: 256 pages
  • Publisher: Economist Books; 2 edition (11 Dec 2008)
  • Language: English
  • ISBN-10: 1846681227
  • ISBN-13: 978-1846681226
  • Product Dimensions: 20 x 2.1 x 26.1 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 426,008 in Books (See Top 100 in Books)

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Product Description

Book Description

A comprehensive guide to every aspect of preparing and using a business plan.

From the Author

We hope that this book we will prove an invaluable reference for existing business planners as well those developing a business plan for the first time.

The materials range from simple business planning techniques and basic accounting to advanced strategic analysis and planning tools and techniques.

We have grouped together all the techniques that we find most useful for business planning in an easily accessible format. We hope this book will be invaluable for anyone involved in business planning activities. A great companion to this book is the Ecomomist's Guide to Business Modelling, also by Graham Friend.

If you have any comments on the book please send them to graham.friend@coleago.com. --This text refers to an out of print or unavailable edition of this title.


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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By A Customer on 7 May 2004
Format: Hardcover
Having read a number of books on business planning and strategic analysis I found this book one of the most useful references available. The authors have included every business planning and analysis tool you could ever need and I think it is an essential reference for anyone involved in the analysis or planning of a business. The book is clearly written and very practical. Many business planning books are very theoretical but this one seems to be written by business planners for business planners. I would recommend this book to anyone involved in business planning.
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5 of 5 people found the following review helpful By InformationAddict on 26 Mar 2008
Format: Hardcover
Easy to digest, excellent breadth of coverage, useful references, very well presented and yet at the same time it really stretched my intellect in understanding some of the analytical techniques employed. An excellent book, I use it regularly and would recommend it to any professional analyst, start-up entrepreneur or product development manager.
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5 of 5 people found the following review helpful By Michel on 29 Nov 2006
Format: Hardcover
I have read this book before doing my MBA. It is very handy for writting business plans and actually it summarizes the MBA! I even referred to it during the course.

I highly recommend it.
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Format: Hardcover Verified Purchase
Provides a good overview of the business planning proces. It starts from strategy and works its way towards the annual business plans. The ones just interested the annual business planning may be a bit disappointed as the book gives a fair bit of space towards the more strategic and tactical analysis.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 10 reviews
11 of 11 people found the following review helpful
Concise and helpful 13 April 2007
By Sergio Ocon Cardenas - Published on Amazon.com
Format: Hardcover
After having finished an MBA, I am currently involved in the creation of a new company. Although most of the knowledge is in my books, the extension of it made me search for an alternative.

Using of this book was the answer to our need. It is a short and clear book that focuses in the most important things to consider, and we have used its reading to remember what we learned, and to build the fundations on our work afterwards. Not to forget the excel file that you can download and use for your business planning.
5 of 5 people found the following review helpful
The Guide that Keeps on Giving 15 Aug 2009
By R. Keeler Cox - Published on Amazon.com
Format: Hardcover
I'd give this impressive book an "MBA" rating - for Meticulous Business Audiences only.

Its contents are broad and deep enough to address the requirements of any-length plan, be it a 20-40 pager for a small and straightforward business or a "beauty parade" document of over 500 pages.

The chapters, collectively, are well organized according to the stages of the planning process and because each one explains the fundamental concepts associated with each stage, it sort of seems, when you're reading, like you're on an MBA-curriculum tour. I was reminded of The Ten-Day MBA by Steven A. Silbiger; however, this is closer to a traditional textbook. It's also *loaded* with relevant business planning tools and techniques that range from simple to sophisticated, and from qualitative to quantitative.

I don't see this only as a guide for preparing a document (i.e., the plan). It's not just for one-time use. In a bigger sense, I see it as a manual for drafting a blueprint for success - which is a year `round endeavor. That's what ultimately compelled me to *buy* the book after having first borrowed it from the library.
4 of 5 people found the following review helpful
Planning for the Business Plan 24 Mar 2006
By Jay Busari - Published on Amazon.com
Format: Hardcover
I liked this book because it answers a lot of practical questions while making you think strategically.

It's great if you need to do a business plan, but helps you to do the planning for what needs to be considered before and after the business plan phase.

The spreadsheet download is a nice touch, and helps you to collect the relevant data needed for doing a business plan.
Planning for Success 12 Aug 2009
By Larry Underwood - Published on Amazon.com
Format: Hardcover
Graham Friend has compiled a very user friendly guide for any business looking to get off the ground, or simply trying to expand its overall operation. In business, any unclear strategies are rarely going to work; the psychic powers of employees in any organization usually aren't going to read the mind of the unclear head-honcho launching an unclear plan. Unfortunately, that happens more often than we'd like to see in the real world of business.

The good news is the information contained in this book will greatly eliminate the problems & help guide any organization towards a clear path of business success. The message is quite clear: Planning for success is the most effective way to prevent disasters; especially in the volitile world of 21st century business.
This is a very useful text and is highly recommended to beginners and skillful planners alike 2 Nov 2013
By Bill - Published on Amazon.com
Format: Hardcover Verified Purchase
The authors provide a straight forward approach to planning and implementing business plans. Their experience and The Economist brand support use of readily available tools as well as a downloadable series of helpful examples to get a beginnger or experienced planner started. Highly recommended.
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