The E-Commerce Book: Building the E-Empire Communications Networking and Multimedia: Amazon.co.uk: Juanita Ellis, Steffano Korper: Books

Amazon.co.uk Review

What started as a curio, exclusive property of the IT-initiated and the technologically hip, is now a bona fide mainstream revolution embraced by prime ministers, pornographers and poets. And in there, deep in the engine room is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution?" Problem is, the expertise that built the bricks-and-mortar business doesn't translate to success in the Internet gold rush. Half-term report for traditional businesses: "What your company lacks in e-skill, it makes up for in e-nthusiasm." Must try harder boys and girls.

The E-Commerce Book is a paper-and-ink-solution but don't let that put you off, it promises to transform buy-in and bullishness into results. Korper and Ellis set out their stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet covering all points from sales and marketing to technology and architecture, stopping at globalisation and off-the-shelf e-commerce solutions along the way.

Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity and access to the right information (i.e. this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling", they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase, "the beauty of electronic commerce is that when you do one thing right, you get paid over and over," are still in the count.

Age often takes second place to youth in adapting to technology and ideas--think of those organisations using pre-teen business advisors. With the help of The E-Commerce Book your company could soon be surfing with the little boys. --Iain Campbell

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"@from:Praise for the First Edition... A thorough, no-nonsense guide to launching and maintaining a business on the Internet. --AMAZON.CO.UK They say this book is able to move any corporation, small business or entrepreneur into the 21st Century. Great claims indeed. In actual fact, this book probably could. --IS OPPORTUNITIES ote:Business-to-business and business-to-consumer models are clearly defined... Offers readers the latest examples of best practice across a range of industry sectors and looks at features, such as auction technology and security, which are crucial to e-commerce success. --IT TRAINING --This text refers to an alternate Hardcover edition.

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1 of 1 people found the following review helpful

Buy this book if you want to learn about E-Commerce! 4 April 2000

By A Customer

Format:Hardcover

If you want to learn about E-Commerce, the first step is to read this great book! This book gives a general understanding on how you can implement an E-Commerce solution! Recommended!

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Good Cook Book 21 July 2006

By Othon Leon

An excellent practical guide to the highlights of E-Commerce. Specialy good at pointing out the basics of building up a successful website. If you want to understand the fundamentals this is the one!

Very disappointing... 11 Aug 2001

Huge mistake, I bought this book before reading any review about it. I thought the mistakes and issues people were talking about regarding the 1st version would have been fixed in this 2nd edition. Well, I guess this 2nd is as bad as the 1st one. Anyway, it's about all the aspects of e-commerce but really really really lacks any kind of depth. It's 100% superficial, pure common-sense and is honestly, indeed, a waste of money. I could have said there are quite a lot of useful links, but when you see they still refer to USweb/CKS, that became marchfirst maybe 2 years ago, and that actually went bust a few months ago... forget it!...

A Waste of Time & Money !

I had such expectations for this book from the descriptive blurb, but when I actually read it, I found it superficial and badly written. Read more

Published on 7 April 2000 by R. Chagouri-Brindle

This is a very disappointing book

This book is no more than a script for a marketing seminar. It has no real substance and will be of no use to anyone who requires more than the most superficial coverage of the... Read more

Published on 24 Jan 2000

Very poor in scope

Got to about page 40 and dropped it. Too simple, and really doesn't leave you any the wiser. The title should be changed to "A Beginner's Guide to E-commerce" as it... Read more

Published on 20 Jan 2000

Poorly written and leaves you none the wiser

I had such hope for this book, but in the end I found it very poorly written indeed.

The more difficult concepts are glossed over and not explained - and these are the ones I... Read more

Published on 13 Jan 2000

Beginners Guide

This is for a beginner in the E-Commerce market. Most "executives" don't want to read about technical jargon because they don't understand half of it, unfortunately the... Read more

Published on 30 Nov 1999 by mcse1@europe.com

For beginners, otherwise it lacks substance

The book does explain basic concepts well and imparts basic information about 'How to....' set up your own e-business. Read more

Published on 12 Oct 1999 by D. Mcateer

At last a book about E-Business that's an easy read

I picked this up in the States and read it from cover to cover on the flight home. A refreshing change from the usual wordy business book, it takes you through the various aspects... Read more

Published on 14 Sep 1999

The E-Commerce Book: Building the E-Empire (Communications Networking and Multimedia) [Hardcover]

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