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The Dynamics of Political Communication: Media and Politics in a Digital Age Hardcover – 29 Nov 2013


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"The Dynamics of Political Communication blends the drama, excitement and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life. These roles extend from political socialization to agenda-setting, agenda-building and their consequences as practiced by the expanding panoply of communication channels."
Maxwell McCombs, University of Texas at Austin

"For decades, Richard Perloff has been one of the most authoritative voices in the political communication field. The Dynamics of Political Communication helps cement this status. The book’s comprehensive overview of our political system, its historical roots, and—most importantly—the role of media in all of this will make it an invaluable resource for scholars. And I am convinced that the effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes."
Dietram A. Scheufele, University of Wisconsin—Madison

"The Dynamics of Political Communication is an engaging and timely analysis of the central role of media in American politics. Grounding the discussion of current political communication in normative theories of democracy, the book provides multiple perspectives to stimulate critical thought and reflection."
Ann N. Crigler, University of Southern California

"Richard Perloff’s book provides an excellent introduction to the field of political communication. Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic."
Gadi Wolfsfeld, Author of Making Sense of Media and Politics: Five Principles in Political Communication

"People are talking about politics everywhere from coffee shops to Facebook. News coverage is 24/7/365. Political campaigning never ends. Political communication is pervasive and Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. The Dynamics of Political Communication is a must-read for anyone looking to introduce themselves to this important research area."
R. Lance Holbert, The Ohio State University

About the Author

Richard M. Perloff, Professor of Communication at Cleveland State University, has written a scholarly book on political communication published in 1998, and a persuasion textbook, now in its fifth edition. He is well-known for his scholarship on the third-person effect and the role perceptions of media effects play in public opinion. A Fellow of the Midwest Association of Public Opinion Research, Perloff has been on the faculty at Cleveland State University since 1979 and served as director of the School of Communication from 2004-2011. He is an inveterate follower of political communication, reading the news each day in a coffee shop following a morning swim.


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