The Dynamics of Persuasion
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||
 Trade In this Item for up to £19.40
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series) for an Amazon.co.uk gift card of up to £19.40, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to:
- introduce the social science perspective on persuasion
- enhance understanding of persuasion theories and research
- highlight the major issues discussed in the field of persuasion research
- explore the complexities and subtleties in the dynamics of everyday persuasion
- raise awareness about the ethics of contemporary persuasion.
New to this edition are:
- 2008 election examples interspersed througout the text
- focused discussions on compliance-gaining and negative advertising
- examples of strong attitude, such as the pros and cons of using animals in research.
Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.
From the Back Cover
This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice.
This text will:
*enhance students' understanding of persuasion theories and research;
*introduce readers to the social science perspective on persuasion;
*expose students to major issues discussed in the field of persuasion research;
*help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and
*raise consciousness about the ethics of contemporary persuasion.
Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention.
Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives.
Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects.
Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.
--This text refers to an alternate Paperback edition.
This text will:
*enhance students' understanding of persuasion theories and research;
*introduce readers to the social science perspective on persuasion;
*expose students to major issues discussed in the field of persuasion research;
*help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and
*raise consciousness about the ethics of contemporary persuasion.
Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention.
Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives.
Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects.
Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.
--This text refers to an alternate Paperback edition.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I found the book informative and defintely interesting. I was intrigued by the methods used in both political as well as television advertising and the book covers both perspectives as well as other uses of persuasion. It was also well-written, easy to understand and above all, simply fascinating. A definte recommendation!
0 of 1 people found the following review helpful
Format:Paperback
A very informative and interesting book. Whether its politics or advertising or just reading on psychology, this book is an accumulation of all these things and the techniques of persuasion within them. Well written and easy to read, a definite recommendation!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5 reviews
6 of 6 people found the following review helpful
great overview of theories of persuasion
23 May 2008
Format:Paperback|Amazon Verified Purchase
I have used this book and its previous edition in a graduate-level course in strategic communications. It has been a perennial favorite with my students and I have heard from several who I advise for their theses projects that they refer back to it to refresh their memories on relevant theories of persuasion. I have yet to see a text that covers such a range of theories and that presents them (and their critiques) in such a comprehensive way. An appropriate text for upper-level undergrad or grad courses.
9 of 11 people found the following review helpful
Great book on the basics of persuasion.
13 Aug 2002
Format:Paperback
This book is easy to read and understand. The concepts are backed up with studies and real-world examples, not too much speculation and theorizing. There is so much thought-provoking material, it really stands out for a textbook. In fact, this is one of the best textbooks I have ever seen.
Want to persuade people in everyday life? This isn't a bad place to start learning about it. You'll get an overview of dozens and dozens of ways to become more persuasive, why they work, and examples of how to use them.
11 of 16 people found the following review helpful
A Wonderful Textbook
8 Jan 2000
Format:Paperback
I teach a course in social influence at a local university, and this is the textbook that I like to use. Some of my students think it is overly dense, but a textbook isn't supposed to read like a novel. It has a great range of information, and is written from a communications, rather than a psychological, perspective. I find it highly readable and accurate, and love the section on propaganda. I hope a second edition will be available soon.
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
