I was given this as a present by a thoughtful friend. It had been on my wishlist for a while, and so I was qutie happy to receive it. Until I opened it.
It's spiral-bound and small, which makes it handy to handle (although it still doesn't bend backwards, it does keep its page when opened flat), but greatly reduces image size and detailing. Instructions aren't as detailed as they could be and I often found myself going "HUH?" when looking something up or randomly reading. And I have a fair amount of experience, as I make my own dresses (!!).
My personal recommendation, whether you're new to sewing or more experienced would be to get "The Sewing book" by Alison Smith instead (http://www.amazon.co.uk/Sewing-Book-Alison-Smith). Large images, brilliant step-by-tiny-step explanations... and some advanced projects at the end of the book to inspire you to go further.