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The Doodle Revolution: Unlock the Power to Think Differently Hardcover – 27 Feb 2014

4 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio Penguin (27 Feb. 2014)
  • Language: English
  • ISBN-10: 1591845882
  • ISBN-13: 978-1591845881
  • Product Dimensions: 21.2 x 2.2 x 21.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 93,761 in Books (See Top 100 in Books)

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Product Description


"In "The Doodle Revolution," Sunni Brown opens our minds to the idea that we naturally possess a simple, overlooked skill of great value: the ability to doodle. It's a rare gift to be taught such a rewarding truth in so joyful and light-hearted a manner. Sunni is a creative light and an inspiring mentor."--Chris Anderson, TED Curator "Why do we insist on representing our world using 26 letters rather than an infinity of pictures? Sunni Brown shows us how to doodle our way to better thinking. Her book will have you drawing insights on the page, not just in the margins."--Dan Heath, co-author of "Decisive, Made to Stick, "and "Switch" "Contrary to popular opinion, doodling is a serious endeavor. As Brown shows in this smart and accessible book, applying visual language allows you to see new dimensions of a problem -- and at times, new aspects of yourself. So get out your writing sticks and prepare to doodle!"--Daniel H. Pink, author of "To Sell is Human" and "Drive" "The future is filled with an ever-growing density of information, so visual literacy--the ability to think and communicate using visual language--will become an essential skill. Thankfully, "The Doodle Revolution "gives all of us the ability to take the leap."--Jane McGonigal, author of "Reality Is Broken" "Doodles come straight from the Unconscious. That's partly why they work. Sunni did a beautiful job of shining a light on visual language."--Steven Pressfield, author of "The War of Art" and "The Legend of Bagger Vance" "There's a reason why so many innovative companies use Sunni's techniques for visual literacy, and it's not just because they want to have fun. These methods offer consistently better thinking, and in the process deliver happiness as well." --Tony Hsieh, Zappos.com CEO and author of" Delivering Happiness" "Doodling is not just a nervous habit. It nudges the mind to discover different angles and hidden connections. In the long run--and especially around new media--expressing oneself in raw text might not stand up in the face of artistic, spatial, and emotive text. Sunni has found a way to validate and systematize a new language that enables thinking on a whole new level."--Robert McKee, author of "Story" "Both practical and inspiring, Brown's book reminds readers of the revolutionary power o simplicity in an information-overloaded world. A gold mine for readers interested in learning more about the benefits of increased visual literacy."--"Kirkus""Brown's defense of the doodle is convincing . . . this creative, fun book will definitely help you get your doodle on."-"SUCCESS" magazine

About the Author

Sunni Brown was named one of the "100 Most Creative People in Business" and one of the "10 Most Creative People on Twitter" by Fast Company. She is founder of a creative consultancy, an international speaker, the co-author of Gamestorming, and the leader of a global campaign for visual literacy called The Doodle Revolution. Her TED Talk on doodling has drawn more than a million views on TED.com. Her work on visual literacy and gaming has been featured in over 35 nationally-syndicated news programs and reported on in The Wall Street Journal, CNN.com, the BBC, Fast Company, Inc. Magazine, etc. She lives in Keep Austin Weird, Texas.

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Format: Hardcover
In this entertaining as well as informative volume, Sunni Brown explains why doodling should be viewed as "one of the most powerful, practical and pleasurable tools available to empower members of the business, creative, and knowledge communities." Better yet, she explains how almost anyone can -- and should - master the skills needed to "unlock the power to think differently."

Any initiative whose objective is personal growth and/or professional development is a journey of discovery, an on-going process. This is what Brown has in mind when suggesting that her book offers "a journey to visual literacy, and you may choose y our entry point using the arc below [on Page xiv]. It's important to note that this journey isn't concerned with whether you're smitten with doodling or vehemently opposed. Either way, the path will offer you something of value."

I commend Brown on her skillful use of various reader-friendly devices that include dozens of "Doodle Moments" (notes recorded as key points), "Doodle Zones" (for mental wandering), "Doodle Spaces," "Doodle Games," and self-diagnostic assessments. These devices help to achieve two separate but related goals: facilitate, indeed expedite reader interaction with material and reflection on its relevance, and, allow the reader to create with guidance and rigor a "book within a book." If Brown had not included these devices, I would have strongly recommended a companion journal within which to document essential details of the reader's intellectual journey, accompanied by illustrations.

These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of Brown's coverage.
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Format: Hardcover Verified Purchase
Interesting book, provides a very interesting insight into the business world. As a dyslexic person, the frequent references to thinking like Kennedy and Einstein where amusing as I believe they where all dyslexic, which probably explains the use of pictorial notes, which is not a connection made in the book. I feel the book is a great resources for those who live in a world that is word and detail heavy less useful to people who already think in big pictures.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x972b233c) out of 5 stars 62 reviews
25 of 25 people found the following review helpful
HASH(0x9713d90c) out of 5 stars Doodle Free or Die! 9 Jan. 2014
By Mary Wendell - Published on Amazon.com
Format: Hardcover
Sunni Brown is leading a revolution that embraces doodling as one of the best enablers of productive thinking.

This book was a must for me. I used to love doodling but somehow those doodles stopped, or got ugly. Did I fall into the trap of taking my life and my self too seriously? After looking into the book description I connected with the term "visual literacy" because of two friends that are teaching that in Boone, NC although I never quite understood how that was academic enough for graduate study. Oh, was I so wrong. With our world being as loaded with images as it is, it's incredibly fascinating and useful to understand how we subconsciously understand and process this information. If harnessed, it's incredibly useful to doodle to process dense information because it encourages the mind to discover different angles and hidden connections.

Other points that I find fascinating are:
- When doodling, you tap into *all four* learning modalities at the same time (visual, auditory, kinesthetic, and tactile)
- By looking at the evolution of children's drawing worldwide, she argues that doodling is native to our species
- Her new definition of the doodle is "to make spontaneous marks to help yourself think."

Sunni Brown does an excellent job at promoting respect for the doodle, in both her TED talk and this wonderful book. I highly recommend learning more about this! I think other people who are looking for ways to use doodling in the workplace would like learning about the Synectics method for brainstorming with groups, which is described well in The Practice of Creativity: A Manual for Dynamic Group Problem-Solving.
35 of 37 people found the following review helpful
HASH(0x9793cdec) out of 5 stars Surprisingly powerful 9 Jan. 2014
By Pietro Michelucci - Published on Amazon.com
Format: Hardcover
Empirical evidence suggests that humans are born with the native capacity to think visually. Indeed, the configuration of a human face - the position of eyes and mouth are hard wired in the human brain. Yet once we are schooled, most of us become language-centric in our thoughts and communication, leaving our visual intelligence to be stimulated by entertainment media. Sunni Brown's new book, "The Doodle Revolution", is a welcome wake-up call to reengage these innate visual skills toward immediately practicable communication skills and a richer cognitive existence.

Having fruitfully employed Sunni's "gamestorming" techniques to facilitate ideation in various workshops, I eagerly anticipated "The Doodle Revolution". I hoped it would extend my group facilitation repertoire with visual communication skills. It has turned out to be much more than that.

The first thing I noticed was an exuberant tone and dynamic style that kept me engaged. The next thing I noticed is that the book is filled with, well, doodles! Sunni practices what she preaches and employs her own methods as a communication device in the book, which effectively reinforces the methodology.

In addition to myriad doodles, there are activities and games throughout the book that guide the reader through a developmental process of visual literacy that is quite enjoyable. I also found that although the book follows a logical progression, it is possible to use the early concepts right away, so I could advance at my own pace and still get immediate utility from it. In fact, being able to use the basic concepts right away seems to help build the scaffolding for the more advanced techniques that follow.

One aspect of the book I particularly appreciate is that concepts are conveyed in digestible "nuggets", and while there is certainly an ordering to the book, I enjoyed jumping around and found it easy enough to get pulled into a new section without feeling lost; though it often compelled me to jump back to previous sections to understand related concepts. Tip: If you want to know how "doodling" is defined, turn to page 11 in the book.

Finally, I found that doodling helps improve thinking. The doodle philosophy recognizes that humans have limited information processing capacities and must be selective. Capturing concepts in "infodoodles" helps practice the art of selecting only the most relevant information, which trains us to be more efficient and effective thinkers, even when we aren't doodling. So, while I found the "group infodoodle" to be a compelling device for facilitating and capturing group ideation, there is much more than that to be gained from this book by aspiring visual literates.

In a nutshell, if found this book to be fun, practical, clear, useful, and thought-provoking. Sunni Brown took a deep dive into visual literacy and emerged with an epiphany, which she has shared with the world through this book. If you are receptive, it may change the way you think.
24 of 25 people found the following review helpful
HASH(0x977133b4) out of 5 stars I know what I speak of when I say THIS IS THE REAL DEAL 10 Jan. 2014
By Dan Roam - Published on Amazon.com
Format: Hardcover
Having myself written a couple books about visual thinking, I am 100% confident saying this: "If you are remotely visual (you are) or want to be (you do), then you simply must read this book."

It is fun to read, full of wonderful pictures, contains visualization models I desperately wish I'd through of (and fully plan to steal), and above all, has real heart.
15 of 17 people found the following review helpful
HASH(0x9713d060) out of 5 stars Some good info but annoying writing style 16 Jun. 2014
By bronx book nerd - Published on Amazon.com
Format: Hardcover
I developed a love-hate relationship with this book. Love because there is a lot of good information here on the value of visual communication as well as very useful techniques to achieve this. For example, the 12 devices of visual display, which lists 12 basic ways of communicating visually, like fonts and word pictures, to name two, and the Diagram Legend, which shows three ways to present organized visual information - systems, process and comparisons - are invaluable. Some of the other techniques and ideas are not original and are really part of what I consider other management disciplines, like project planning, for example. The problems in the writing are twofold: 1) Brown goes excessively overboard in promoting her techniques as a "revolution". In doing so, she goes so far as to call music a "doodle", in other words, ironically, just about anything that is not in words can be counted a doodle. I suppose passing gas can qualify; 2) The other problem is the tone of her writing. In her effort to make this a light and enthusiastic read, she writes sometimes in an almost infantile manner, using words and terms like "capische", "eye candy", "awesome", "freaked", "gazillion", etc. Sometimes it felt like listening to a gossip session of a gaggle of high school girls - gag me with a spoon. This talking down to the reader was very frustrating (and ironic) as was the format of this book that seeks to teach how to transfer information visually and easily. This category of visualization education books, like Dan Roam's "Blah, Blah, Blah" and Lee LeFever's the Art of Explanation, are in a larger page format, making the text harder to read as it is extended over a much wider page. Had Brown cut out the cutesy writing I think her book would have been easier to read and therefore achieved its goal consistent with the techniques it teaches.
12 of 15 people found the following review helpful
HASH(0x971768c4) out of 5 stars Embrace Your Inner Doodler & Visual Thinking 9 Jan. 2014
By Patrick Vlaskovits - Published on Amazon.com
Format: Hardcover
Sunni Brown's writing is fun, irreverent but ultimately to the point.

I find it refreshing to see Sunni carefully articulate how doodling can help you think more clearly and solve problems by embracing visual thinking. I loved The Doodle Revolution and would encourage anyone doing creative work to grab a copy ASAP.
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