- Hardcover: 232 pages
- Publisher: Palgrave Macmillan (24 Nov 2010)
- Language English
- ISBN-10: 0230579116
- ISBN-13: 978-0230579118
- Product Dimensions: 21.8 x 14.2 x 2 cm
- Amazon Bestsellers Rank: 1,681,830 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment.
Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.
Book Description
The Discourse of Commercialization explores how market priorities operate through organizational discourses to shape the professional lives of teachers
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