Why is it that Casio can sell a calculator more cheaply the Kellogg's can sell a box of cornflakes? Why can FedEx ‘absolutely, positively’ deliver your package overnight but airlines have trouble keeping track of your bags? How is it that some companies are reinventing competition in their markets – setting new standards of quality, innovation and customer service – while others are seemingly oblivious to the changing world around them?
'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.
Through detailed case studies of some of the world's best-knowncompanies, the authors examine the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one, which will enable companies to stake their claim to market leadership.
A chapter featuring European companies, including Marks&Spencer, Whitbread and British Airways, has been specially written for this paperback edition.
‘Move over Michael Porter! You'll find it hard to put down this book, and even harder not to change your company after reading it’.
‘Another cracker from CSC Index… Highly recommended’.
Fred Wiersema is a leading business strategist and consultant to high-performance companies. He is senior vice-president of CSC Index, the international management consulting firm known for its pioneering approaches to business strategy, reengineering and large-scale change. He has been featured in ‘Fortune’, ‘Business Week’ and various leading European business publications.--This text refers to an out of print or unavailable edition of this title.
Wonderful! I have it for one of my exams! A truly inspiring book! Definitely recommend it to everybody who wants to learn about the modern ways of doing business on a large scale... Read morePublished on 25 April 2013 by vamanolova
I am carrying out a strategic review of my small business and there is plenty of inspiration in the book for the way ahead.Published on 15 April 2013 by Neil Stevenson
a good reference book providing interesting ideas and should be read in conjunction with others on leadership.
it has added to my leadership understanding
The concepts that Treacy and Wiersema outline as regards the three value disciplines are a very useful way for companies to think about creating a competitive advantage. Read morePublished on 17 Oct. 2008 by Simon Hazeldine
This is a wonderful read. As a director of my own company this book has realigned my focus on my business and it's market strategy. Read morePublished on 22 April 2006 by Mr. S. Pritchard
Many organizations try to be all things to all people, and end up being mediocre or worse on everything. Read morePublished on 28 May 2004 by Donald Mitchell
The book prescribes three potential market strategies and argues that focus on one of these three is the discipline required to become a market leader. Read morePublished on 9 Sept. 2002
The authors' premise is that there are just three choices facing a business and the preferred discipline must shape the approach to everything else. Read morePublished on 21 Jun. 2001