The Dip: The Extraordinary Benefits of Knowing When to Quit and over 2 million other books are available for Amazon Kindle . Learn more

Buy New

Sign in to turn on 1-Click ordering.
Buy Used
Used - Very Good See details
Price: 3.50

More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading The Dip on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Dip: The extraordinary benefits of knowing when to quit (and when to stick) [Paperback]

Seth Godin
3.6 out of 5 stars  See all reviews (28 customer reviews)
RRP: 7.99
Price: 5.59 & FREE Delivery in the UK on orders over 10. Details
You Save: 2.40 (30%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 12 July? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition 5.49  
Hardcover --  
Paperback 5.59  
Preloaded Digital Audio Player --  
Audio Download, Unabridged 7.85 or Free with 30-day free trial

Book Description

26 July 2007
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

Special Offers and Product Promotions

  • Spend 30 and get Norton 360 21.0 - 3 Computers, 1 Year 2014 for 24.99. Here's how (terms and conditions apply)

Frequently Bought Together

The Dip: The extraordinary benefits of knowing when to quit (and when to stick) + Purple Cow: Transform Your Business by Being Remarkable + Tribes: We need you to lead us
Price For All Three: 23.01

Buy the selected items together

Product details

  • Paperback: 96 pages
  • Publisher: Piatkus (26 July 2007)
  • Language: English
  • ISBN-10: 0749928301
  • ISBN-13: 978-0749928308
  • Product Dimensions: 13.2 x 19.8 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: 15,049 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of and a very popular speaker. He lives in Westchester, New York.

Product Description

About the Author

Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at He holds an MBA from Stanford University.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover
Search inside this book:

Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
By Robert Morris TOP 500 REVIEWER
It is impossible to ignore what Seth Godin has to say and how he says it. That's remarkable. In this small volume (only 80 pages and about the size of a greeting card), Godin shares some LARGE ideas, one of which is indicated in the title of my review. Here is a cluster of Godinesque observations:

All our successes are the same. All our failures, too.
We succeed when we do something remarkable.
We fail when we give up too soon.
We succeed when we are the best in the world at what we do.
We fail when we get distracted by tasks we don't have the guts to quick.
Quit the wrong stuff.
Stick with the right stuff.
Have the guts to do one or the other.

In 1963, Peter Drucker made an assertion with which Seth Godin presumably agrees: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."

Both Drucker and Grodin are diehard pragmatists. My guess (only a guess) is that each learned lessons of greatest value to them from their failures rather than from their successes, that both of them (at least occasionally) felt like giving up and sometimes did, making a bad decision by quitting "the right stuff" or sticking with "the wrong stuff."

I presume to offer an example of what Godin seems to have in mind. All of us begin each day with the best of intentions. Let's say our objective is to produce more and better results in less time. OK, that's a worthy objective. Then let's say, that doesn't happen. Perhaps how we pursue the objective isn't working but we don't quit our method. (Albert Einstein once suggested that insanity is "doing the same thing over and over again and expecting different results.
Read more ›
Comment | 
Was this review helpful to you?
16 of 17 people found the following review helpful
Do you remember starting something new that interested you? Chances are the world seemed a little brighter, a little more inviting, and your smile was a little wider that day.

Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.

That sequence is the normal experience and psychology of creating worthwhile results.

But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).

Many people make mistakes when "the going gets tough."

1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.

2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).

In past books by Mr.
Read more ›
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
1.0 out of 5 stars Not a revelation 30 Dec 2011
By Mul
Format:Kindle Edition
Basically is an aspect of your life a dip or a cul-de-sac. Once you have decided, then you know whether to quit or continue. This is the idea which is expanded and repeated throughout the book, nothing more.

I wouldnt recommend this and certainly wouldnt pass it around my work place as the author suggests. For some who are indecisive this may be useful, but if you were proactive enough to think about buying the book in the first place, it probably wont teach you anything.
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
3.0 out of 5 stars The Dip 7 Jun 2009
A bit disappointing. It could have been a quarter of the length. Some interesting points but lost, for me, in too much hype and too much repetition. Would not bother reading it again.
Comment | 
Was this review helpful to you?
10 of 11 people found the following review helpful
I'm new to the world of Seth, so don't know how The Dip compares to his other publications, but have already recommended this handy little book to several friends. He's right in that we're - wrongly - taught that quitting is always bad - a shameful thing that only weak people do. As a result, all too often - and for too long - freelancers like me stick with ways of working that just aren't... working! We need to take the stigma out of quitting and realise that there are times when it is the smart thing to do. Is what you're facing a 'blip' - or is your plan flawed in some way that wasn't immediately obvious when you started out? I'm not a businessperson but would recommend this to other freelance writers like me, plus to friends who are photographers, illustrators etc who have - after early success and a buzz around their name - become stuck in a hand-to-mouth existence that stopped being fun - and lucrative! - long ago... Yes, the Dip is a smidge repetitive, but if you're stubborn enough to need to read this book, you're probably the kind of person who needs things drummed into you! By the end, I'd got the message. Since then, I've acted on the advice and feel much clearer on where I'm going now.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
1.0 out of 5 stars There's a reason why "Consultant" begins with "Con"
Now, there is a point to this book. That knowing when to quit and quitting things that should be quitted is very useful. However, that would take a page and a half. Read more
Published 3 months ago by harpoon guns to 'safe', please
4.0 out of 5 stars “Dip” into marathon running

You know, there are thousands of people in the world getting in the habit of running these days and finding pleasure in it. Read more
Published 5 months ago by Joao Paleta
4.0 out of 5 stars a good tonic
Invigorates with simple truths and reflections. Very helpful guide on how to think about effort and results , tactics versus strategy and keeping a clear focus on the big goal. Read more
Published 5 months ago by Achala UK
5.0 out of 5 stars Tackle that Temporary Setback
A fantastic easy read that helps you deal with challenges that we all face in business or even our personal lives. Read more
Published 10 months ago by Iain Wallis
5.0 out of 5 stars A must Read
A great read, challenged everything you considered great specifically the popular advice; "don't quit"
Quitting can be a good thing after all!
Published 10 months ago by a.sosanya
3.0 out of 5 stars Too short and sweet
The overview of this book spoke to me, but I didn't read the reviews carefully enough. I downloaded the Kindle version and found what I read really interesting. Read more
Published 15 months ago by Daisy Wang
5.0 out of 5 stars So true,so inspirational
I bought Tribes first and I loved it.Seth Godin's writing is amazing.He is simple and the books are short and concise but straight to the point. Read more
Published 19 months ago by Amazon Customer
5.0 out of 5 stars A must read for all business owners.
An absolutely brilliant read for all business owners especially if you are not growing your business or are not enjoying yourself.
Published 19 months ago by David Holroyd-Doveton
4.0 out of 5 stars This book does things to you.
Seth Godin wrote recently about the difference between "convince" and "persuade." I think that's a nice way of looking at this little book, and the key to its mixed reviews. Read more
Published 19 months ago by Wikthor
3.0 out of 5 stars Concise
"This book is really short. Short books are hard to write, but you made me do it. My readers are excellent correspondents, and this is something I've learned from them along the... Read more
Published on 2 Jun 2011 by John M. Ford
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category