The Dip (Unabridged) (Audio Download): Amazon.co.uk: Seth Godin: Books

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Audio Download
Listening Length: 1 hour and 33 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible, Inc.
Audible Release Date: 27 April 2007
Language: English
ASIN: B002SQ99YW

Average Customer Review: 3.2 out of 5 stars See all reviews (16 customer reviews)

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Product Description

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful

Great for stubborn freelancers wandering in the wilderness 9 Sep 2009

By T. de Grunwald

Format:Paperback

I'm new to the world of Seth, so don't know how The Dip compares to his other publications, but have already recommended this handy little book to several friends. He's right in that we're - wrongly - taught that quitting is always bad - a shameful thing that only weak people do. As a result, all too often - and for too long - freelancers like me stick with ways of working that just aren't... working! We need to take the stigma out of quitting and realise that there are times when it is the smart thing to do. Is what you're facing a 'blip' - or is your plan flawed in some way that wasn't immediately obvious when you started out? I'm not a businessperson but would recommend this to other freelance writers like me, plus to friends who are photographers, illustrators etc who have - after early success and a buzz around their name - become stuck in a hand-to-mouth existence that stopped being fun - and lucrative! - long ago... Yes, the Dip is a smidge repetitive, but if you're stubborn enough to need to read this book, you're probably the kind of person who needs things drummed into you! By the end, I'd got the message. Since then, I've acted on the advice and feel much clearer on where I'm going now.

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6 of 6 people found the following review helpful

Not worth it! 15 July 2009

By Paulo Jorge Silva

Format:Paperback

The idea behind this book is somewhat interesting, although arguable.
Nevertheless, I think the main problem of the book is repeating this same idea over and over, trying to reshaping it and elaborating it with no success ... I've read 'All Marketers are liars' and 'Purple Cow' from this author and found this book significantly inferior.

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3 of 3 people found the following review helpful

The Dip 7 Jun 2009

By B. Smith

Format:Paperback

A bit disappointing. It could have been a quarter of the length. Some interesting points but lost, for me, in too much hype and too much repetition. Would not bother reading it again.

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Concise

"This book is really short. Short books are hard to write, but you made me do it. My readers are excellent correspondents, and this is something I've learned from them along the... Read more

Published 12 months ago by John M. Ford

OK advice but poor explanation

The notion of the 'plateau' is familiar among educators. After the first excitement and quick feedback on progress when studying a new subject, language, instrument or whatever,... Read more

Published 17 months ago by C. Young

Very inspiring book

Having read some of his book I can say this is not the best one, but it is still one book I suggest to read because it is very inspiring, like I said for the Linchpin, it gives you... Read more

Published 18 months ago by lele7design

What to do when you reach that crossroads in business or in life?

How many of us have been stuck at that crossroads of not quite being sure whether to continue or whether to turn back? I know I have. Read more

Published 20 months ago by Cathy Presland

a bit thin

This book is a quick read. The message is quite simple. In many things in life (study, career, sport, relationships, etc.)you will encounter a plateau and period of difficulty. Read more

Published 20 months ago by K. Prygodzicz

Bit of a rip off

The idea in the book might be a sound one but its the basis for little more than a blog article.

I read the book in about 10 minutes and was left wondering why I had... Read more

Published on 4 Dec 2009 by Steve W

Being allowed to give up and later succeed

Ever wanted to give up? I guess we all have at some point. In his book, Seth talks through why giving up is not such a good idea (or perhaps giving up in the right way). Read more

Published on 27 Oct 2009 by Jonathan Kettleborough

The best book!

Definitely worth picking up. One of the best books I have read since Seth's last book. Subscribe to his blog to get his insights everyday. Read more

Published on 4 Jun 2009 by Elisa Phillips


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The Dip (Unabridged) [Audio Download]

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