The Designful Company: How to Build a Culture of Nonstop Innovation [Paperback]

INTRODUCTION
PART 1: THE POWER OF DESIGN
A NEW DEFINITION OF DESIGN
SIMON SAYS BE A DESIGNER
HOW IS CREATIVE THINKING DIFFERENT?
DESIGNING THE WAY FORWARD
KNOWING, MAKING, AND DOING
THE ORGANIC DRIVETRAIN
THE LADDER OF DESIGN LEVERAGE
PART 2: THE REBIRTH OF AESTHETICS
A LANGUAGE FOR THE SENSES
BEAUTY IN NATURE IS NEVER ARBITRARY
WHAT IS GOOD DESIGN?
DESIGNING IN DEPTH
PART 3: LEVERS FOR CHANGE
A FLYWHEEL OF INNOVATION
1. TAKE ON WICKED PROBLEMS
2. WEAVE A RICH STORY
3. BUILD AN INNOVATION CENTER
4. BRING DESIGN MANAGEMENT INSIDE
5. ASSEMBLE A METATEAM
6. COLLABORATE CONCERTINA-STYLE
7. INTRODUCE PARALLEL THINKING
8. BAN POWERPOINT
9. SANCTION SPITBALLING
10. THINK BIG, SPEND SMALL
11. DESIGN NEW METRICS
12. INSTITUTE BRANDED TRAINING
13. LEARN THROUGH ACQUISITION
14. ADD A SEAT TO THE TABLE
15. RECOGNIZE TALENT
16. REWARD WITH WICKED PROBLEMS
A SUFFICIENTLY ADVANCED CULTURE
TAKE-HOME LESSONS
WICKED SOLUTIONS
RECOMMENDED READING
 ABOUT NEUTRON
ACKNOWLEDGMENTS
INDEX ABOUT THE AUTHOR