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The Web Designer's Roadmap

The Web Designer's Roadmap [Kindle Edition]

Giovanni DiFeterici
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product Description

Product Description


• Outlines the web design process and principles for success
• Includes insights from well-known design gurus, such as Steve Krug, Donald Norman, Ethan Marcotte, Jason Santa Maria
• Non-academic, this book is a fun and easy read
• Perfect for beginners
• Packed with loads of practical information
• Full color


The Web Designer's Roadmap is a full-color book about the creative process and the underlying principles that govern that process.
While other books may cover the nuts 'n' bolts of how to design the individual elements that make up websites, this book outlines how effective designers go about their work, illustrating the complete creative process from start to finish.
As well as how-to content, the book draws on interviews with a host of well-known design gurus, including Steve Krug, Donald Norman, Ethan Marcotte, Jason Santa Maria.
A non-academic book, this is a fun and easy read packed with practical information.


Giovanni DiFeterici has a BA in studio art and is currently completing a degree in graphic design. He is an accomplished illustrator and designer. He’s the go to guy when it comes to developing creative solutions to complex visual problems.

About the Author

Giovanni is an illustrator, designer, and front-end developer at Period Three, a web design firm in South Carolina. He's also the content and style editor for Unmatched Style, a design gallery and blog dedicated to documenting and curating all things both badass and web design-related. Giovanni regularly speaks at conferences about creativity, interface design, and art. Before becoming a designer, he was a fine artist for many years, which continues to inform his web design process and aesthetic. In addition, Giovanni's favorite comic book is Akira, he is the proud owner of a large red mohawk, and he believes Francis Bacon is the greatest painter ever.

Product details

  • Format: Kindle Edition
  • File Size: 5528 KB
  • Print Length: 200 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: SitePoint Pty Ltd (14 Aug 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008Y0MGTQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #531,257 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars The best book I've. Read on Web design 19 Dec 2013
This book is written very well and discusses web design in broad terms. The author provides interesting and enlightened insights into the process of design I think he has a natural talent for writing, Which combined with a good knowledge of his art goes a long way. I've read a few books on web design now and this one manages to give more information In an intelligently laid out format. There are one or two strange gramatical errors and non sensical paragraphs but in general Highly recommended
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5.0 out of 5 stars Changed the way I design pages 10 Feb 2013
Format:Paperback|Verified Purchase
This booked gave me some ideas to improve the process I used for designing page layouts and encouraged me to be a little more creative (paper and crayons time folks).

Best of all, not a dry read that most books of the genre tend to be, I read it from cover to cover and thoroughly enjoyed it.
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  6 reviews
6 of 7 people found the following review helpful
3.0 out of 5 stars The Web Designer's Roadmap 10 Sep 2012
By J. W. Rine - Published on
The Web Designer's Roadmap is a look at the creative process of creating a web site. The author gives insight into how design studios move from initial client request to finished product. As the road map is a tool for the traveler, this book is a tool for the web designer. The book includes a look at the historical design themes that provide a foundation and basis for contemporary design.

My personal observations. The book does not contain code examples or detailed how to instructions that invite the reader to follow along with their computer. As such it is an easy read. It contains useful information about the creative process and some of the history of design. The book is written from the perspective of a designer working with a team in a design studio. My personal situation does not align with this perspective, still I found useful information. The hidden gem in the book is the links to other resources. Here I found tools that I can put to use. I found the text to be verbose at times. My reaction was make a point, support it with facts and move on. The text seemed to ramble with a tangential disconnectedness.

Summation: This book was not what I expected. Despite that fact I found valuable information contained within. For others, this book may be exactly what they need to improve their design process. I thought is was a good book, just not a great book. That is simply my opinion. Your's may certainly prove to be different and that is quite OK. I would recommend it to someone that wants to examine the creative process of web design.

Disclosure: I recieved a free e-book copy for review purposes.
5.0 out of 5 stars "The Web Designer's Roadmap" | DiFeterici, G. 16 Aug 2013
By norcyn - Published on
If you are looking to learn more about the creative process of web design then this book, offered by O'Reilly Media, will help you explore this in both a compelling and informative way. This book is written by Giovanni DiFeterici; with a background in fine art he currently works as an illustrator, designer, and front-end developer for the web.

Giovanni uses a very down-to-earth approach and as you read through his anecdotes and examples you are able to quickly make connections with your own experiences. Of course "The Parable of Cynthia," found in Chapter 2, immediately grabbed my attention! Furthermore, you'll notice that he definitely "walks-the-talk,"--he not only believes that sight is the most influential of our five senses in helping us relate to the world, but also elected to incorporate a vast array of fun and interesting visuals within his book.

Topics covered include: how to prepare for the design process, putting together concrete items for design and structure, design patterns, conceptual and intuitive design, development tools, and the reality of money. You will, without doubt, easily grasp the concepts and also learn new strategies on how to apply them in your own designs. This book is a fantastic resource, in my opinion, as I believe the concept of focusing on planning first, however difficult, to be exactly what we should always be especially diligent about.
4.0 out of 5 stars very informational 6 May 2013
By J. Pires - Published on
Easy read. The goal of the book is to improve your design process and perspective. I am a web developer looking to expand my skills into web design and this is definitely facilitating my transition.
4.0 out of 5 stars Interesting guide to the process of website design 25 Oct 2012
By Cerys - Published on
One of the difficulties of designing any interface, whether it is for the web, for a mobile device, or for desktop software is knowing where to start, how to get the ideas, and how to turn those ideas into an effective interface design. The Web Designer's Roadmap is a handy book to read for anyone trying to get to grips with how to design an interface. Although the focus is on web site design, the techniques described, and the experiences of the author and other practitioners will be of value to anyone who is new or has an interest in the process. Rather than describing interface elements, this book discusses techniques and the everyday activities and experiences of a web designer.

There are chapters that provide a background to design from an art perspective and from a functional perspective, providing some insight into user experience elements such as interaction design and information architecture, and design patterns. Techniques for coming up with ideas, gathering resources, and then modelling those ideas from wireframes and thumbnails, through to the final designs are provided. The chapters also have handy links to more resources, including galleries of example designs, colour palettes, useful applications, and design patterns. The majority of the chapters also include relevant quotes from design gurus that back up the experiences of the author.

Through the different chapters, a website is designed from brief to final mockups, using the different techniques discussed to provide an ongoing example of how to complete the process, how to get a design concept and inspiration, and what different materials might be produced along the way.

The book is written in an easy to read style, and I mostly found it interesting to hear about the thought processes that the author goes through when creating designs, in addition to the descriptions and examples of the techniques. Although there are lots of examples in the book, I would have liked to have seen more in order to see a greater range and variety of designs and outputs from each technique and stage. I think this book would be of most use to students interested in pursuing interface design, and others who work have ended up doing this kind of activity without having had any formal training (myself included).
2 of 4 people found the following review helpful
5.0 out of 5 stars THE ROADMAP TO WEB DESIGN!! 8 Sep 2012
By COSMIC TRAVELER - Published on
Are you a web designer who seeks a structured way to be creative when designing websites? If you are, then this book is for you! Author Giovanni DiFeterici, has done an outstanding job of writing a book that delves into the creative side of designing for the Web, including a look at art history and some sources of inspiration for the intrepid web designer.

DiFeterici, begins by explaining the book's broader concepts and establishes the general terminology he'll be using. Next, he presents a brief history of design and shows how the design process has changed over the years. Then, the author covers some practical lessons you should learn when deciding on the look of your design. He continues by showing you how assess the structural and technical needs of a website and its design. The author then looks at the most common design patterns, and possible use cases for when and how they should be implemented. Next, he addresses conceptual design and how you will arrive at a theme that informs the design process. Finally, the author examines progressive enhancement and looks at some fancy tools and apps that should make your designing life easier.

This most excellent book is ideal for designers who are just starting out. Just as important, the book is also useful for anyone looking for a different perspective.
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