"written with wit, authority and the pragmatic, everyman touch that probably made Norman so good at his job in the first place." BBC Focus Magazine --BBC Focus Magazine
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About the Author
Donald A. Norman is the Breed Professor of Design at Northwestern University, a former Vice President at Apple Computer, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and The Design of Everyday Things. He lives in Palo Alto, California, and Evanston, Illinois. www.jnd.org