The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series) [Paperback]

“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”

     Peter N. Tan, Senior Vice President, Hambrecht & Quist 

Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for.

The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives.

If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.

The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career.

The Definitive Business Series. Your fast-track to business success.

“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”

Peter N. Tan, Senior Vice President, Hambrecht & Quist

“Richard Stutely’s Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier.”

Mike Brooke, Entrepreneur and Private Venture Capitalist

“Richard Stutely’s clear, no-nonsense writing style and his mastery of the subject, make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber.”

Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines

Make sure your business plan is a winner.

The challenge of preparing and presenting intelligent business plans is one of the few that faces both entrepreneur and executive alike. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, this international bestseller explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus your attention on strategic planning as well as on operational controls.

If you want people to part with their cash, you need a business plan that has the substance to stand up to close examination without falling over. In this highly regarded and comprehensive book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.