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The 4 Day Win: Change the Way You Think About Food and Your Body in Just 4 Days Paperback – 3 May 2007


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Product details

  • Paperback: 256 pages
  • Publisher: Piatkus Books (3 May 2007)
  • Language: English
  • ISBN-10: 0749928085
  • ISBN-13: 978-0749928087
  • Product Dimensions: 15.2 x 23.3 x 3.2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 1,163,498 in Books (See Top 100 in Books)

More About the Author

Martha Beck is a bestselling author and life coach. She has made numerous appearances on television and radio, including the television show OPRAH, and has published academic books and articles on a variety of social science and business topics. She has carried out research at Harvard Business School, and through her company Life Design, Inc. she helps clients develop their careers and their lives.

Product Description

Review

the effect is life-changing (RED)

A delightful, funny and profound book on changing our emotional eating patterns. It promises to change the way you think about food forever. (HEALTH & FITNESS) --This text refers to an alternate Paperback edition.

About the Author

Martha Beck PhD received her BA, MA and PhD from Harvard and taught career development at the American Graduate School of International Management. As a creator of Life Designs, Inc, she has helped hundreds of clients to fulfil their potential and create joyful lives. Martha is the author of Expecting Adam, The Joy Diet, Finding Your Own North Star and Leaving the Saints, and she also writes a monthly column in O magazine. Martha gives lectures and seminars, and provides one-on-one counselling.

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Not that I think you are. Read the first page
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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

25 of 25 people found the following review helpful By P. O'Brien on 29 Dec. 2007
Format: Paperback Verified Purchase
I really found this book a revelation. I've been on (and off) diets for 35 years - and sometimes I even lose a bit of weight, but this book gives you the insights to really understand and then change your behaviour. I know this sounds cheesy in the extreme but I do think it's a compassionate, life-changing book.
If you're interested in why you're overweight and sick of rushing from one diet to the next, this book is definitely worth a look. It's interesting, funny and moving.
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28 of 29 people found the following review helpful By C. Henley on 18 Jun. 2007
Format: Paperback
This is not your average diet book - don't flick to the end to find the recipes and exercises because you'll be disappointed when you find there are none.

Deciding to treat her readers like grown ups, Beck tells us we know how to eat and live to lose weight - we just don't do it. That's what this book is about - giving you the tools to to change your habits for ever - just 4 days at a time.

I can't tell you whether it works (you'd have to ask those around me) and I've been reading it on and off for the past couple of weeks but have just started the exercises. What I can tell you is I haven't laughed at a book so much in a long time - and I've never laughed at a diet book!

Give it a go and you too will find yourself imagining little 2 inch tinpot dictator versions of yourself and having arguments with the other half of your brain to do some exercise when it wants to drool at some bloke on the tv instead!
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5 of 5 people found the following review helpful By Mark Stipanovsky TOP 1000 REVIEWER on 8 July 2012
Format: Paperback
As an expert in addiction, weight loss and a few other things I love coming across really inspiring people and really helpful information.

Sometimes someone creates a different take on similar info...

Martha Beck has taken a model of change:
Pre contemplation
Contemplation
Preparation
Action
Maintenance
Relapse
Termination

And she has really done something amazing. This is a really well thought out book that can help you overcome a lifetime of unsuccessful dieting...

It isn't magic or too clever. It's just really helpful information with some exercises that will help you "map" where you're at and how to get to where you want.

The idea of a four day win is brilliant. When I was running very successful weight loss groups we used to laugh about "the 4 day diet / binge cycle"...

Great for 4 days, lose the plot at the weekend for 2 days, starve yourself for a day and then weighed again at the group... And so it goes...

This is based upon the simple fact of if we "know" how to successfully diet for 4 days and I have worked with enough people to know 4 days is a good time frame then "Stop at 4 days" and start again...

Simple and pure genius...

Another great thing about the way Martha writes is her honesty and humour and also how she has made the transtheoretical model of change her own and changed the last bit into "Celebration" rather than termination because the reality is you can't terminate eating...

And if you look at dieting as an event you are doomed to failure from the start - just because of the simple fact of if you continue eating as you currently do then you will stay the same size or get bigger.
Read more ›
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14 of 15 people found the following review helpful By L. C. Allison on 9 July 2009
Format: Paperback
I didn't believe losing weight could be easy, but this book proved me wrong. Without ever actually dieting I dropped from size 20 to size 12 in around 6 months. The title's a little misleading ... it actually involves a series of 4 day wins. Each is a small (tiny!) mental exercise - they all seem so insignificant that you can't believe they will achieve anything. Nevertheless, without making even the slightest effort I went from effortlessly hoovering a large bar of chocolate pretty much every night, to only wanting one or two squares at a time. Ditto with portion sizes. I have continued to relish my curries, chips, chocolate and every other foodie sin, but I now want to stop as soon as I'm full. The weight came off and has stayed off. I cannot recommend this book highly enough (in fact, I think just about everyone I know has now bought a copy!)
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9 of 10 people found the following review helpful By Liz Copeland on 21 Mar. 2009
Format: Paperback
Martha, as ever is spot on. And very funny -with her very dry sense of humour she'll make you laugh out loud which in itself is worth a few calories.
No quick fixes here - the four day win is a series of four day wins. But all of them sensible and inspiring, so if you really want to tame your weight loss dragon (Martha calls it a lizard) go for the Four Day Win.
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4 of 5 people found the following review helpful By pamela on 21 Nov. 2010
Format: Paperback
Don't expect meal plans or advice on how to calculate calories. In her book The 4 Day Win, Martha Beck applies common sense psychology to get behind the "why" people eat more calories than they need. She also describes (with literature citations), the behavior patterns which contribute to classic diets failing (the ones which tell you simply to eat less and exercise more). In the first day after reading the first couple of chapters I have been able to tune into my real hunger thermometer and have already started to break my bad eating habits.

Martha applies her classic theory of "plenty" and shows how this hoarding urge manifests itself in our eating habits. It's quite fascinating and true--and unlocking this previously unexplored area is extremely helpful in changing the way you eat forever (and it isn't at all difficult!).
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