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The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series)
 
 
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The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series) [Hardcover]

Tony Fisher
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The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series) + Data Driven: Profiting from Your Most Important Business Asset + Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems: Best Practices for Improving Business Processes, Systems, and Information
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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (10 July 2009)
  • Language English
  • ISBN-10: 0470462264
  • ISBN-13: 978-0470462263
  • Product Dimensions: 23.1 x 15.7 x 2.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 278,224 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Tony Fisher
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Product Description

Product Description

An indispensable guide that shows companies how to treat data as a strategic asset

Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.

Part of Wiley′s SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7–Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers

  • Risk mitigation
  • Cost control
  • Revenue optimization
  • Undisciplined and reactive organizations
  • Proactive organizations
  • Analysis, improvement, and control technology

Whether you′re a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.

From the Inside Flap

Many organizations find that they cannot rely on the information that serves as the very foundation of their business. Unreliable data–whether about your customers, your products, or your suppliers–hinders understanding and affects your bottom line. It seems simple: better data leads to better decisions, which ultimately leads to better business. So why don′t executives take data quality and data governance more seriously?

The Data Asset: How Smart Companies Govern Their Data for Business Success explores the new shift in the way that successful businesses are thinking about and treating data, moving from simply producing data to a focus on consuming data.

Providing you with guidance for building the business case for data quality and data governance, this book also helps you develop the methodologies and processes that will enable your organization to better treat your data as a strategic asset.

Author and data quality expert Tony Fisher outlines the rules of data governance and looks at how your business can improve data quality, as well as plan and implement an effective data governance program, with discussion of:

  • Risk mitigation
  • Cost control
  • Revenue optimization
  • Data quality and data governance
  • Undisciplined organizations
  • Reactive and proactive organizations
  • Technologies required for effective data quality and data governance

Part of the Wiley and SAS Business Series, The Data Asset: How Smart Companies Govern Their Data for Business Success reveals how to get your data to work for you without breaking the bank or scrapping your current solutions. Making the case for ridding your organization of undependable data and the opportunities that exist when you treat data as a strategic advantage, this book proves–regardless of the industry that your company is in or the business issues that you face–that managing your data is vital to achieving your goals and keeping your business successful.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
By Ronald
Format:Hardcover
This well written book explains the "data goverance maturity model", which will give you insight in the road you have to take. Read it, your company deserves quality data. Also very nice are the first few chapters, here you learn how to build the business case for data governance. Suppose you are like me, and know little about the data quality subject, well after reading this book you safely can start making your first steps into this exciting journey!
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Amazon.com:  7 reviews
1 of 1 people found the following review helpful
Should be Required Reading 27 Jan 2010
By Philip Simon - Published on Amazon.com
Format:Hardcover
As a long time veteran of IT projects, I can claim without fear of accurate contradiction that the concepts Fisher's books are imperative for organizations to grasp. Before beginning new projects, senior managers would be wise to read a copy of this book. I have seen far too often projects derailed because data management was, quite frankly, an afterthought.

But the book doesn't stop there. Fisher details steps that organizations in all phases can take to improve their data quality and, ultimately, successfully effect a culture of data governance.

Rife with a wide array of examples from many different industries and types of systems, The Data Asset is a blueprint for unlocking the potential of organizational data. I can't recommend it highly enough.
3 of 4 people found the following review helpful
How Smart Companies Govern Their Data for Business Success 4 Oct 2009
By Jill Dyche - Published on Amazon.com
Format:Hardcover
Tony Fisher has not only written a book that's fun to read--a feat in itself--but a book that's important to read. I know Tony and, as the CEO of DataFlux, he's seen the bruises of companies battling the business impact of poorly-managed data. He knows whereof he speaks (and writes).

The book is practical to the core. It covers everything from the steps for cleansing and correcting data to a maturity model for the long-term governance--what we define as the "policy making and decision rights around corporate information" and what Tony calls "a philosophy for gathering, managing, and benefiting from your data." Ultimately Tony paints data quality and data governance as business problems that can often significantly impact a company's bottom line. To that end, he not only emphasizes technology adoption but behavior changes, with the aim of making a company a "proactive organization."

I used the book's subtitle as the title of my review because it's the crux of the conversation. It's about "smart" or "smart-er" companies. This book is an important level-set for IT staff and practitioners looking to start or enhance their data governance activities. But it's a must-read for business executives whose attentions have turned to information--or the lack thereof--and have begun to realize that data, instead of being a by-product of the systems that use it, is indeed an asset in its own right.

Jill Dyche
Baseline Consulting
Practical Guide with Philosophical Underpinnings 11 May 2012
By G. Mesick - Published on Amazon.com
Format:Hardcover
Fisher's book makes an excellent practical guide to managing corporate data. But just because Fisher focuses on the practical, don't get the idea that he isn't aware well-read and capable of wide-ranging connections. And he is entertaining. Where else would you find the Romantic poet Coleridge, the philosopher Aristotle and the novelty songwriter Tom Lehrer quoted in the same business text? (All philosophers in my book, by the way).

Lots of foundational knowledge for anyone interested in, or responsible for, data management. But this book alone will not give you a blueprint for success. Each of the principles Fisher discusses will require much thinking, work and resolve in order to take hold. But this book puts it all together in a coherent approach and points you to what you need to learn and do to succeed. That makes this book a great place to start.
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