Neil Gaiman is normally outstanding but this book disappointed on many levels. The images are superb, of course, but terrifying. The story, on the other hand, is either banal or so obscure as to be incomprehensible. I'm not sure who the intended audience is. Children of an age to be interested in 'traditional' alphabet books would be traumatised by the story (such as it is) and the images. If it is intended as a story-book, why confuse it by introducing the alphabet concept? Sorry, this one just didn't work for me at all. Try 'Blueberry Girl' instead - that one's pure gold.