This is a strange book if only because I'm not sure who the target audience is - kids or adults? On appearance it seems like a kids' book - it's rhyming couplets featuring a letter of the alphabet per line is too short and simplistic for an adult so it must be for kids. But when you see the pictures in the book you probably wouldn't give your child this book. Even though I thought the artwork was cool, there are pictures of kids being abducted, chained up, and cooked into pies! The "story" has two kids and their pet "gazelle" (Gaiman trying a bit hard to be quirky) venture into the sewers where a number of shady characters try to catch them but they escape. In the end I think parents wouldn't think the book suitable for kids and adults would see it as too short to be worth spending money on. It's probably for Gaiman's fanbase who'll buy anything this man puts out, but for the more casual reader looking for something? Try elsewhere, this book isn't anything.