I, like many others, bought this song after seeing a Facebook campaign to make it the longest number one single in history, with proceeds going to charity - and endeavour worth 69p of anyone's money. But that is merely the background: what of the music?
Admittedly, my initial impressions were not good. The opening minute or so brought to mind earnest young men who have spent too much time playing too much Jeff Buckley at too many local acoustic nights. This was banished, however, once the music settled into a satisfying post-rocking churn with flavours of the Fall and shades of Slint. The vocals shift between a mithering murmur and the kind of indie histrionics made popular by the likes of James Dean Bradfield or Martin Rossiter, all the while meshing beautifully with the tempestuous guitars.
During the first listen, the song seemed a touch repetitive, but subsequent plays revealed the slow, steady increase in intensity, leading to a hair-raising, goose-pimpling crescendo. Even the intro, which caused me much initial hestitance, works well once it has been placed in the context of the rest of the tune. Later listens also brought out the wonderful lyrics - culled from Philip Larkin's poem by the same name - with many glorious lines sticking in the mind well after the song's 12-plus minutes had drawn to a close.
I bought this song to support a quixotic shot for the charts and to support a deserving charity. I ended up supporting a promising new band. I suggest you do the same.