- Paperback: 214 pages
- Publisher: Pearson; 4 edition (25 Jun 2001)
- Language English
- ISBN-10: 0130903272
- ISBN-13: 978-0130903273
- Product Dimensions: 22.4 x 15.2 x 1.2 cm
- Amazon Bestsellers Rank: 1,183,238 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides students with the necessary framework for understanding the cultural dimension of the international business arena.
About the Author
Gary Ferraro, Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his BA in history from Hamilton College and his MA and PhD degrees from Syracuse University. He has been a Fulbright Scholar at the University of Swaziland in Southern Africa (1979-80) and again at Masaryk University in the Czech Republic (2003), and has served twice as a visiting professor of anthropology in the University of Pittsburgh's Semester at Sea Program, a floating university that travels around the world. He has conducted research for extended periods of time in Kenya and Swaziland and has traveled widely throughout many other parts of the world. He has served as a consultant/trainer for such organizations as USAID, the Peace Corps, the World Bank, IBM, Georgia Pacific, Duke Energy, and J.M. Huber, among others. From l996 to 2000 Dr. Ferraro served as the Director of the Intercultural Training Institute at UNC-Charlotte, a consortium of cross cultural trainers/educators from academia and business, designed to help regional organizations cope with cultural differences at home and abroad. In 2000 he became the president of Intercultural Associates, a private firm specializing in cross cultural training, consulting, and coaching. In addition to a number of articles in professional journals, he is the author of:
· THE TWO WORLDS OF KAMAU (1978),
· THE CULTURAL DIMENSION OF INTL. BUSINESS (l990, l994, l998, 2002, 2006, and 2010)
· CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE (1992, 1995, 1998, 2001, 2004, 2006, 2008 and 2010)
· APPLYING CULTURAL ANTHROPOLOGY: READINGS (1998)
· GLOBAL BRAINS: KNOWLEDGE AND COMPETENCIES FOR THE 21ST CENTURY (2002)
· CLASSIC READINGS IN CULTURAL ANTHROPOLOGY (2004, 2009)
--This text refers to an alternate Paperback edition.
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6 reviews
10 of 13 people found the following review helpful
Cultural Dimensions of Ferraro
7 Aug 2000
Format:Paperback
Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.
Cultural Dimension of International Business. The (6th Edition)
6 Feb 2012
Format:Paperback|Amazon Verified Purchase
This books captures all the intricases on culture. It is a wonderful book to read before making aq business trip abroad. You would like to read it again and again!
This book is really bad.
13 Aug 2011
Format:Paperback
Perhaps if you are doing a high-school report, this book might be useful - and only if your teacher does not allow Wikipedia as a source, because I'm sure Wikipedia would be much more informative than Ferraro's The Cultural Dimension of International Business.
If this book therefore was an attempt at covering the basics and not actually a source of literal understanding on cultures, well it still sucked. Ferraro does not touch on anything specific. He overly generalized every culture, but warns the reader to be careful of over generalizing cultures. He assigns a culture to a particular point he is trying to make, but never explains it: Don't do A, B doesn't like it when you do A. See how C did A, now B and C don't get along.
Ferraro does not give the reader a clear definition or argument in the book. It's frustrating really, you read on, wait for something meaningful to read, and he just chops it off. I really don't know how he filled over 200 pages. This book will not produce any type of valuable references. All examples are already common in the study of culture and business. Most of them are out of place in the book. I often wonder why he would put some things where he did. I read the whole book and I seriously think I got dumber from reading it. Do not read this book for educational purposes, because there are better books out there.
If this book therefore was an attempt at covering the basics and not actually a source of literal understanding on cultures, well it still sucked. Ferraro does not touch on anything specific. He overly generalized every culture, but warns the reader to be careful of over generalizing cultures. He assigns a culture to a particular point he is trying to make, but never explains it: Don't do A, B doesn't like it when you do A. See how C did A, now B and C don't get along.
Ferraro does not give the reader a clear definition or argument in the book. It's frustrating really, you read on, wait for something meaningful to read, and he just chops it off. I really don't know how he filled over 200 pages. This book will not produce any type of valuable references. All examples are already common in the study of culture and business. Most of them are out of place in the book. I often wonder why he would put some things where he did. I read the whole book and I seriously think I got dumber from reading it. Do not read this book for educational purposes, because there are better books out there.
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