Written in 1999, this book takes an oppositional stance to Greenblatt's
Renaissance Self-fashioning: From More to Shakespeare and sees the myth or cult of Elizabeth as being a deliberate manipulation of imagery for political and social ends, rather than a more complex interplay between individual and society which Greenblatt advocates. So you do need to orient yourself rather than taking everything in the book at face value.
With that caveat aside, this is both scholarly and accessible, well-written and well-argued throughout. Strong takes a very positive view of Elizabeth, seeing her as an 'extraordinary woman' who controlled all aspects of her representation rather like a modern-day PR whizz, which is not really a stance that I agree with. But, despite that, there's much useful infomation here.
Split into two halves, the book explores in detail three Elizabethan portraits and then three instances of ceremonial ritual and deconstructs what might really be going on beneath the surface. It might not all be completely convincing but Strong is a subtle and nuanced reader, and brings in lots of evidence.
Recommended for older undergraduates and above.