"Roger D′Aprix offers a practical prescription for effective internal communication in a time of turbulent change."
(Personalfuhrung, December 2008)
From the Inside Flap
The Credible Company
Today′s organizations are undergoing revolutionary change change that has turned their relationship with their employees upside down. With the onset of widespread downsizing, outsourcing, corporate reorganizations, and other transformations, employees in every company want to know, "what′s going to happen to me?" and those employees are increasingly skeptical, if not cynical, about the communication they receive at work. Company leaders and the communication professionals who advise them need to recognize the changed relationship in which talented and knowledgeable workers have become the very means of doing business in the Information Age. These changes in the contemporary workplace together constitute a revolution in an increasingly complex global economy.
In The Credible Company, communication expert Roger D′Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today′s intellectual–capital assembly line, D′Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face–to–Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D′Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.
For the leaders and all others who carry the responsibility to make their organizations competitive and credible to the people they employ, The Credible Company will show how to reach today′s skeptical workforce and provide the kind of workplace culture where people can flourish in the pursuit of worthwhile goals.