I found 'The creators', as a narrative piece, to lack the in-depth analytical reasoning that the subject demands. Boorstin builds a mosaic of his subject from specific characters and creative 'advances' throughout history, and whilst he succeeds in opening the door to a piecemeal understanding of creative progression, we do not gain insight into the ebb and flow of creativity from one era to the next. In effect, we are viewing the outcomes rather than the underlying driving forces behind creativity. I enjoyed this book for its short and succinct precis on individual heroes and their life's work, but ultimately yearned to know more about the zeitgeist from which they sprang - or ultimately created.