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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites Paperback – 21 Feb 2010

13 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Marshall Cavendish (21 Feb. 2010)
  • Language: English
  • ISBN-10: 0462099741
  • ISBN-13: 978-0462099743
  • Product Dimensions: 20.8 x 16.5 x 1.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 49,643 in Books (See Top 100 in Books)

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Product Description

About the Author

Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organisations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

10 of 11 people found the following review helpful By John Thin Silver on 6 Oct. 2011
Format: Paperback
The book is extremely repetitive. I made the mistake of reading it all at once, and it underlined the problem even more. The content could have been condensed into one chapter explaining the basic principles of copywriting and then giving 1-2 pages on how writing for different mediums and purposes differs. Instead, there was pretty much the same message in each chapter, only worded a bit differently.

After finishing the book, I made a mental side note to avoid books from this author, just because he has such a strong background in direct advertising. It shines through in bright colors, tinting the book in a shade of obsolete. Also, when he tried to be funny, it didn't really work as intended. Just take a look at the chapter discussing presentations, you'll see what I mean. (From now on, I should probably check the writer's background instead of the reviews of the book, as this is the second book in a row that had the same flaws.)

Even though I didn't like it, the book isn't completely fireplace material. It could be useful to someone who has never written anything commercially. It details the basic structure and content of what different copywriting tasks might include. But for anyone who's done any professional writing, even as freelance, it doesn't really offer much.

As an afterthought:

There's also a chance that maybe I approached the book in a wrong way. It does mention in the foreword that each chapter should work as a standalone reference for the task at hand. So reading it in one go probably did the book injustice. So I'll squeeze in an extra star to compensate.
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12 of 14 people found the following review helpful By Huw Thomas on 4 Mar. 2010
Format: Paperback
I'm new to copywriting. I've done lots of desk research to find out who I should be learning from. Andy Maslen is a name that crops up time and again. Over the last four weeks I've read three of his books. He cuts through all the marketing waffle. He presents copywriting ideas, structures, formats, tips and hints. He's a guy who knows his stuff. This book takes you through 13 copywriting tasks - from sales emails to display ads. Each task has its own chapter which covers off common mistakes and proven techniques that work. Best of all, I've stopped staring at my screen looking for inspiration and started putting pen to paper. Very happy days.
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5 of 6 people found the following review helpful By Benjamin Locker on 22 Mar. 2010
Format: Paperback
I could waste lots of your time talking about how Andy Maslen's book gives you the lowdown on headline writing, the best ways to construct a sales letter, or explain why his advice on writing press releases is tip-top.

But that's his job. As a reviewer, mine is to tell you whether his book is any good.

I think it is. These are my reasons:

- It's written by someone who has read books by great copywriters - and learned from them
- It's a book that doesn't make the mistake of thinking that writing for a robot is more important than speaking with kindness and conviction to a stranger
- This book doesn't recommend writing in a way that brings more people to the show, only to see them leave early.

And, as a bonus, it's a handy volume to have on your desk when you need a bit of a reminder about what works in a range of different formats.

Highly recommended - I'd buy it now.
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13 of 16 people found the following review helpful By N. Cooke on 15 Mar. 2010
Format: Paperback
As a copywriter, rarely do I come across such useful books as this one. Written by established author and renowned copywriter, Andy Maslen, it's bursting with information, real-life copywriting examples and buckets of sound advice.

Each of the 13 chapters deals with a specific copywriting skill, from AdWords to Website copy. Andy guides the reader through each task, following an easy, step-by-step format. In focusing on the shortcuts, pitfalls and processes involved in crafting professional copy, he offers wisdom that works!

Peppered with witty asides and down-to-earth, practical advice, this is a real treat for copywriters. And for anyone, in fact, who wants to improve their sales copy style. Wish I'd had `The Copywriting Sourcebook' when I first started out. Now I've a copy on my desk, it's not going anywhere!
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4 of 5 people found the following review helpful By Amazon Customer on 23 May 2010
Format: Paperback Verified Purchase
I bought this after having read Write For Results (a fantastic book) this book did not disappoint. It is filled with EXACTLY the type of knowledge and tips you need to be a great and successful copywriter. Even experienced marketers will learn something from reading this book.

I will buy any book that Maslen writes on the subject of marketing, his insight is incredibly accurate and useful. He also makes reading easy.

Thanks for another great book Andy!
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Format: Kindle Edition Verified Purchase
My 6 month old bought this for me accidentally. I was looking at it but couldn't make up my mind. Best decision she ever made. This book has helped me in crafting excellent press releases and captivating advertisements. Love it.
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4 of 6 people found the following review helpful By Kevinabarrow on 9 Mar. 2010
Format: Paperback
I've bought lots of books on copywriting so I was unsure about buying another one. Indeed, I've already got Andy's first book Write to Sell and regularly receive his free newsletter Maslen on Marketing.

When I finally decided to order - {} - it sat on my desk for a couple of days before I picked it up. I put it down five minutes later and haven't gone back to it since.

You see, five minutes was all it took to find the answer to my email subject line problem.

So it's impossible for me to give a review of the book in its entirety but I can safely say that if you have a copywriting problem that you need resolved quickly The Copywriting Sourcebook is the book for you.

The structure and presentation of the book is head and shoulders above every other copywriting book I've read. It's a lesson in usability as much as in copywriting.

Andy's taken years to learn all of this, yet you and I can learn it in just a few minutes.

My copy sits on my desk awaiting my next copywriting emergency.
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