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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites [Paperback]

Andy Maslen
4.6 out of 5 stars  See all reviews (12 customer reviews)
Price: £14.99 & FREE Delivery in the UK. Details
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Book Description

21 Feb 2010
It s OK knowing the theory, but when it s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

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Frequently Bought Together

The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites + Write To Sell: The Ultimate Guide to Great Copywriting + 100 Great Copywriting Ideas (100 Great Ideas): From Leading Companies Around the World
Price For All Three: £32.45

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Product details

  • Paperback: 224 pages
  • Publisher: Marshall Cavendish (21 Feb 2010)
  • Language: English
  • ISBN-10: 0462099741
  • ISBN-13: 978-0462099743
  • Product Dimensions: 21 x 17 x 2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 215,970 in Books (See Top 100 in Books)

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Product Description

About the Author

Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organisations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
3.0 out of 5 stars Didn't offer much learning experiences 6 Oct 2011
The book is extremely repetitive. I made the mistake of reading it all at once, and it underlined the problem even more. The content could have been condensed into one chapter explaining the basic principles of copywriting and then giving 1-2 pages on how writing for different mediums and purposes differs. Instead, there was pretty much the same message in each chapter, only worded a bit differently.

After finishing the book, I made a mental side note to avoid books from this author, just because he has such a strong background in direct advertising. It shines through in bright colors, tinting the book in a shade of obsolete. Also, when he tried to be funny, it didn't really work as intended. Just take a look at the chapter discussing presentations, you'll see what I mean. (From now on, I should probably check the writer's background instead of the reviews of the book, as this is the second book in a row that had the same flaws.)

Even though I didn't like it, the book isn't completely fireplace material. It could be useful to someone who has never written anything commercially. It details the basic structure and content of what different copywriting tasks might include. But for anyone who's done any professional writing, even as freelance, it doesn't really offer much.

As an afterthought:

There's also a chance that maybe I approached the book in a wrong way. It does mention in the foreword that each chapter should work as a standalone reference for the task at hand. So reading it in one go probably did the book injustice. So I'll squeeze in an extra star to compensate.
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12 of 14 people found the following review helpful
I'm new to copywriting. I've done lots of desk research to find out who I should be learning from. Andy Maslen is a name that crops up time and again. Over the last four weeks I've read three of his books. He cuts through all the marketing waffle. He presents copywriting ideas, structures, formats, tips and hints. He's a guy who knows his stuff. This book takes you through 13 copywriting tasks - from sales emails to display ads. Each task has its own chapter which covers off common mistakes and proven techniques that work. Best of all, I've stopped staring at my screen looking for inspiration and started putting pen to paper. Very happy days.
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5 of 6 people found the following review helpful
I could waste lots of your time talking about how Andy Maslen's book gives you the lowdown on headline writing, the best ways to construct a sales letter, or explain why his advice on writing press releases is tip-top.

But that's his job. As a reviewer, mine is to tell you whether his book is any good.

I think it is. These are my reasons:

- It's written by someone who has read books by great copywriters - and learned from them
- It's a book that doesn't make the mistake of thinking that writing for a robot is more important than speaking with kindness and conviction to a stranger
- This book doesn't recommend writing in a way that brings more people to the show, only to see them leave early.

And, as a bonus, it's a handy volume to have on your desk when you need a bit of a reminder about what works in a range of different formats.

Highly recommended - I'd buy it now.
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13 of 16 people found the following review helpful
As a copywriter, rarely do I come across such useful books as this one. Written by established author and renowned copywriter, Andy Maslen, it's bursting with information, real-life copywriting examples and buckets of sound advice.

Each of the 13 chapters deals with a specific copywriting skill, from AdWords to Website copy. Andy guides the reader through each task, following an easy, step-by-step format. In focusing on the shortcuts, pitfalls and processes involved in crafting professional copy, he offers wisdom that works!

Peppered with witty asides and down-to-earth, practical advice, this is a real treat for copywriters. And for anyone, in fact, who wants to improve their sales copy style. Wish I'd had `The Copywriting Sourcebook' when I first started out. Now I've a copy on my desk, it's not going anywhere!
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4 of 5 people found the following review helpful
5.0 out of 5 stars How to be a great copywriter - read this book! 23 May 2010
Format:Paperback|Verified Purchase
I bought this after having read Write For Results (a fantastic book) this book did not disappoint. It is filled with EXACTLY the type of knowledge and tips you need to be a great and successful copywriter. Even experienced marketers will learn something from reading this book.

I will buy any book that Maslen writes on the subject of marketing, his insight is incredibly accurate and useful. He also makes reading easy.

Thanks for another great book Andy!
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5.0 out of 5 stars Great introduction to copywriting 27 Nov 2011
By Eoin
This was the perfect first step into the world of copywriting. The book gave me enough to be practically useful without going so far as to become overwhelming.
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