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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Robert W Bly
Average Customer Review: 4.4 out of 5 stars  See all reviews (8)
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Synopsis
Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.  Read More

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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
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