Tired of advertising books that are big on art, but short on copy - full of page-shots where the body copy's been reduced or screened beyond legibility?
The Copy Book, by Alastair Crompton ("The Art of Copywriting") is different. In it, 32 top advertising writers share their views on how they write, and what makes a great ad.
It's full of good advice, and full of very good - and awarded - ads. Some of them are even long-copy!
This is beginning to sound like an ad. I'm not getting paid, so I'll stop.
Auckland, New Zealand