- Hardcover: 176 pages
- Publisher: Rotovision (Feb 1996)
- Language English
- ISBN-10: 2880462584
- ISBN-13: 978-2880462581
- Product Dimensions: 36.8 x 27.7 x 1.8 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,046,229 in Books (See Top 100 in Books)
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Product Description
Product Description
This text demonstrates how 32 copy-writers work. The volume reproduces their work and explores their many different approaches to the task of producing adverts.
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Customer Reviews
Most Helpful Customer Reviews
1 of 3 people found the following review helpful
Format:Hardcover
There is no such thing as a "rule" when it comes to writing a terrific ad (as if I would know). But I guess it can't hurt to read what the greatest ad writers of our time (ok, maybe a little before our time, but as they say "the more things change the more they stay the same") have to say about their work and little tricks that can really make the difference. Remember thougt that there is only one place where "success" comes before "work", and that the dictionary.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
4 of 4 people found the following review helpful
Perfect examples and advice from the best in our business
22 Sep 1998
Format:Hardcover
I read a copy of this book that belongs to my CD and quite frankly,I was awestruck. Been looking for my own ever since. You'll find all the writers you admire in there. Neil French in his element, David Abbott,name them, all the superstars telling you how they do it. And how not to do it. An unputdownable read for all in this noble profession, very inspiring.
4 of 4 people found the following review helpful
Copywriters, here's a book for us, by the best of us!
5 May 1997
Format:Hardcover
Tired of advertising books that are big on art, but short on copy - full of page-shots where the body copy's been reduced or screened beyond legibility?
The Copy Book, by Alastair Crompton ("The Art of Copywriting") is different. In it, 32 top advertising writers share their views on how they write, and what makes a great ad.
It's full of good advice, and full of very good - and awarded - ads. Some of them are even long-copy!
This is beginning to sound like an ad. I'm not getting paid, so I'll stop.
Vaughn Davis
Auckland, New Zealand
What you need to know and were afraid to ask
9 Nov 2001
Format:Hardcover
Copywriting giants deserve equally large books to showcase them, so this Copy Book is the perfect literary wax museum to learn more about some of the advertising industry's greats. In it, you can almost, just almost, get into the minds of legends like Neil French, David Abbott and many others, and possibly get a glimpse into how their minds work and what makes them tick. Besides their professional advice, you might get some inspiration from the award-winning advertisement classics (check out the infamous Volk Wagon and Stella Atois ads) that accompany each of these wordsmiths. (The price is) worth every cent of it.
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