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The Copy Book: How 32 of the World's Best Advertising Writers Write Their Advertising (D & AD Mastercraft) [Hardcover]

Alastair Crompton
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 176 pages
  • Publisher: Rotovision (Feb 1996)
  • Language: English
  • ISBN-10: 2880462584
  • ISBN-13: 978-2880462581
  • Product Dimensions: 36.8 x 27.7 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,404,364 in Books (See Top 100 in Books)

Product Description

Synopsis

This text demonstrates how 32 copy-writers work. The volume reproduces their work and explores their many different approaches to the task of producing adverts.

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Most Helpful Customer Reviews
1 of 4 people found the following review helpful
4.0 out of 5 stars How wrong can you go when you learn from the best 21 April 1999
By A Customer
Format:Hardcover
There is no such thing as a "rule" when it comes to writing a terrific ad (as if I would know). But I guess it can't hurt to read what the greatest ad writers of our time (ok, maybe a little before our time, but as they say "the more things change the more they stay the same") have to say about their work and little tricks that can really make the difference. Remember thougt that there is only one place where "success" comes before "work", and that the dictionary.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  6 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Copywriters, here's a book for us, by the best of us! 5 May 1997
By A Customer - Published on Amazon.com
Format:Hardcover
Tired of advertising books that are big on art, but short on copy - full of page-shots where the body copy's been reduced or screened beyond legibility?

The Copy Book, by Alastair Crompton ("The Art of Copywriting") is different. In it, 32 top advertising writers share their views on how they write, and what makes a great ad.

It's full of good advice, and full of very good - and awarded - ads. Some of them are even long-copy!

This is beginning to sound like an ad. I'm not getting paid, so I'll stop.

Vaughn Davis

Auckland, New Zealand
4 of 4 people found the following review helpful
5.0 out of 5 stars Perfect examples and advice from the best in our business 22 Sep 1998
By A Customer - Published on Amazon.com
Format:Hardcover
I read a copy of this book that belongs to my CD and quite frankly,I was awestruck. Been looking for my own ever since. You'll find all the writers you admire in there. Neil French in his element, David Abbott,name them, all the superstars telling you how they do it. And how not to do it. An unputdownable read for all in this noble profession, very inspiring.
5.0 out of 5 stars A copywriter's wet dream. 9 Mar 2000
By Andy Todes - Published on Amazon.com
Format:Hardcover
Sitting on my shelf are, oh, about 30 books on advertising. Maybe more. Ironically, "The Copy Book" isn't one of them -- it's too damn large! So it lays kinda slouched against the wall. But not for long, 'cos that baby tends to spend an obscene amount of time in my hands. And yes, as some other reviewer points out, Neil French is in sparkling form -- what's new? --, dispensing advice you wouldn't read about (Australian expression) -- except here. Abbott ... amazing. Steve Henry. Jim Durfee. Richard Foster (great essay!) They're all here and more. A must-read several times over. Ads are a little dated, but so what? The advice is priceless.
5.0 out of 5 stars What you need to know and were afraid to ask 9 Nov 2001
By "khaihua" - Published on Amazon.com
Format:Hardcover
Copywriting giants deserve equally large books to showcase them, so this Copy Book is the perfect literary wax museum to learn more about some of the advertising industry's greats. In it, you can almost, just almost, get into the minds of legends like Neil French, David Abbott and many others, and possibly get a glimpse into how their minds work and what makes them tick. Besides their professional advice, you might get some inspiration from the award-winning advertisement classics (check out the infamous Volk Wagon and Stella Atois ads) that accompany each of these wordsmiths. (The price is) worth every cent of it.
5.0 out of 5 stars I have an excellent copy of this book for sale on eBay right now! 17 Aug 2013
By Alexandra Fiona Dixon - Published on Amazon.com
Format:Hardcover
I picked up a copy of this book in excellent condition at an estate sale. I spent a delightful hour looking through it, then I listed it on eBay. I had trouble selecting just a few examples of the brilliant copywriting inside for the eBay listing, because so many of them were so good. Anyhoo, this review has a short shelf life but if you would like a copy of this book in the next 10 days, mosey over to eBay and snatch it up!
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