Sitting on my shelf are, oh, about 30 books on advertising. Maybe more. Ironically, "The Copy Book" isn't one of them -- it's too damn large! So it lays kinda slouched against the wall. But not for long, 'cos that baby tends to spend an obscene amount of time in my hands. And yes, as some other reviewer points out, Neil French is in sparkling form -- what's new? --, dispensing advice you wouldn't read about (Australian expression) -- except here. Abbott ... amazing. Steve Henry. Jim Durfee. Richard Foster (great essay!) They're all here and more. A must-read several times over. Ads are a little dated, but so what? The advice is priceless.