What a superb idea - and what a failure to deliver.
Great copywriters talking about their art. Great ads showing how they practise what they preach. A copywriter's dream.
See, this is pretty much a clone of its companion volume on designers and art directors. That worked, because even I can make out the images clearly.
Here, unfortunately, they forgot one thing: few writers have eyes like hawks.
The ad repro sizes mean the body copy in the ads is minute. Maybe a magnifying glass should have come with it, because I want to read the copy, not just be told by the writers how great they are. And that's a shame.
The writers here can write: of course they can, but I want the proof. Without it, it's a bit like a book about Picasso with no pictures, or the infamous post-war radio ventriloquism show with Peter Brough and Archie Andrews (honestly: if you didn't know, it was a huge success until he came on TV and people realised he was terrible at ventriloquism.)