I teach at both the (under) graduate and post-graduate levels and have found that students (whatever their age or experience) cannot fully grasp in-depth or abstract management theory without a solid understanding of basic management principles.
This book fills that bill.
It injects the saturated subject of management with a directness, clarity and conciseness that is difficult to match. Perhaps the reason for this is that the author is not an academic, but rather a professional writer and successful practitioner who managed a number of businesses in several different countries. What a difference application makes. The book's short, anecdote-laden layout, bristling with substantial and timeless research, makes for a quick and easy read and the importance of customer orientation is carried throughout. If I could award ten stars to this book, I would gladly do so.