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And yet... even as the Motown machine began to click founder Berry Gordy continued to hedge his bets: listen for odd novelties like the seasonal "Randy, The Newspaper Boy" by Ray Oddis, and "Set Me Free" by radio personality Lee Alan. Motown kept active its country label, Mel-O-Dy, from Gene Henslee's weeper "Shambles" to Howard Crockett's passable Johnny Cash impersonation on "My Lil's Run Off." There's even Bruce Channel, hot from his smash pop hit, "Hey! Baby," trying out a Snakepit groove on his R&B-country update of "Satisfied Mind." Marvin Gaye is given a long leash to test his jazz sensibilities. Sammy Ward has a last shot at the blues.
Every detail is here, in a package keeping with the series that also boasts an expanded 132-page booklet. The Supremes' first of three No. 1 hits that year, "Where Did Our Love Go" b/w "He Means The World To Me," is the true vinyl single in the box set's cover page. Inside, page after page features rare photographs. There are faithful reproductions of classic (and some not so classic) picture sleeves and record labels, some seen for the first time since they were first released.
Janie Bradford, a Motown songwriter who was the company's front desk receptionist that year, wrote an introductory essay for The Complete Motown Singles, Volume 4. Her observations from behind that desk are poetic and often funny; she offers an insider's look at Motown climbing on a rocketship. Dr. Todd Boyd, a Detroit native and today the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture at the USC School of Cinema-Television, is the author of this year's overview; he places Motown and the music in a broiling historical context that includes Cassius Clay (Muhammed Ali), the aftermath of President John F. Kennedy's assassination, Malcolm X, Freedom Summer, and Dr. Martin Luther King, Jr.
Thanks to associate producer Keith Hughes and author Bill Dahl, each track gets a story, with the usual songwriters and producers, now with recording dates where available, and extraordinary research that has uncovered long-lost - or never before revealed - insights about the music and the people who made it.
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