- Paperback: 256 pages
- Publisher: Allworth Press,U.S.; 2nd Revised edition edition (1 April 2004)
- Language English
- ISBN-10: 1581153228
- ISBN-13: 978-1581153224
- Product Dimensions: 15.1 x 1.5 x 22.7 cm
- Amazon Bestsellers Rank: 1,233,886 in Books (See Top 100 in Books)
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Product Description
Product Description
With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.
Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.
• Revised edition includes many
real-world examples of successful
marketing strategies
• Includes a complete marketing plan geared to generating long-term results
Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.
• Revised edition includes many
real-world examples of successful
marketing strategies
• Includes a complete marketing plan geared to generating long-term results
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16 reviews
42 of 42 people found the following review helpful
"How to" instruction in every aspect of publicity
18 Mar 2001
Format:Paperback
In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.
18 of 18 people found the following review helpful
A must for new authors
23 Aug 2000
Format:Paperback
This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Writers often think that if only they could "get published," their career would take off. But getting published is only the first step. It is no guarantee against a book fading away, ignored, before its first bloom. This book educates writers about what they can do, on their own or with their publisher, to get their work publicized, recognized, onto bookstore shelves, and into readers' hands.
11 of 11 people found the following review helpful
A must book for writers and publishers.
26 Dec 1999
Format:Paperback
I've been in the writing/publishing field for almost a decade, but I learned a great deal from this book. Very current, including lots of ideas for promoting books over the internet. Wish I'd had this book when I was starting out.
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