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The Complete Guide to Book Marketing Paperback – 1 Apr 2004

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Paperback, 1 Apr 2004
£19.09 £2.63

Product details

  • Paperback: 256 pages
  • Publisher: Allworth Press,U.S.; 2nd Revised edition edition (1 April 2004)
  • Language: English
  • ISBN-10: 1581153228
  • ISBN-13: 978-1581153224
  • Product Dimensions: 15.2 x 15.5 x 22.9 cm
  • Amazon Bestsellers Rank: 1,965,190 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 19 reviews
44 of 44 people found the following review helpful
"How to" instruction in every aspect of publicity 18 Mar 2001
By Midwest Book Review - Published on Amazon.com
Format: Paperback
In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.
18 of 18 people found the following review helpful
A must for new authors 23 Aug 2000
By Dr. Susan F. Kepner - Published on Amazon.com
Format: Paperback
This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Writers often think that if only they could "get published," their career would take off. But getting published is only the first step. It is no guarantee against a book fading away, ignored, before its first bloom. This book educates writers about what they can do, on their own or with their publisher, to get their work publicized, recognized, onto bookstore shelves, and into readers' hands.
11 of 11 people found the following review helpful
A good guide on book marketing written for a non-author publishing company. 1 April 2007
By Jeff Lippincott - Published on Amazon.com
Format: Paperback
I purchased this book about a year ago as a result of walking the aisles at Barnes & Noble and noticing its beautiful cover and stellar table of contents. At the time I was reading mostly books about how to prepare a business plan, and this book seemed to cover the marketing plan topics I expected to include in a business plan I was hoping to write. I finally got around to reading the book, but I have yet to write the business plan. Oh well.

As of late I have been reading books on how to profitably self publish. The books I have been reading say it's a waste of effort to try to get signed up with a publisher if you are writing nonfiction. They also say not to aim at bookstores as a distribution channel. They say to use the Internet and the Amazon site to sell a self-published book.

This book is clearly dated. It is written for a publishing company executive who promotes her authors' books and tries to make a living selling books the old fashioned way. And the author even admits that the old fashioned way of doing business is not going to last all that much longer. I didn't really see any helpful hints in the book that would be economically feasible for a self-publisher to do to sell her tome.

But the book is well written and informative. And its audience is broader than just publishing company executives. I think anybody who has a consulting or coaching practice would learn a great deal about marketing their practice by reading this book. The author includes solid content on word of mouth marketing, networking, publicity, public relations, and the need for a written business plan and marketing plan. I would have liked the book a lot more if it had not included the material on direct mail, advertising, and serial rights. But that's because I wanted the book to be geared toward self-publishers.

Even if you are interested in self-publishing like me, you will get a lot out of this book regarding how traditional publishing functions. And as I write this review traditional publishing still exists and competes against self-publishers. To win the race you've got to understand your competition. And this book will help a self-publisher plan to win when it comes to selling her books (and marketing her consulting practice). 4 stars!
11 of 11 people found the following review helpful
A must book for writers and publishers. 26 Dec 1999
By C.D. Payne - Published on Amazon.com
Format: Paperback
I've been in the writing/publishing field for almost a decade, but I learned a great deal from this book. Very current, including lots of ideas for promoting books over the internet. Wish I'd had this book when I was starting out.
8 of 8 people found the following review helpful
Make sure to buy the latest edition! 21 Oct 2005
By Aaron Barnhart - Published on Amazon.com
Format: Paperback
I've read this book three or four times since buying it. Truly the only book that, as a self-publisher, I find myself continually inspired by. Cole is a humble author. An expert, he keeps his opinions to a minimum. He's just trying to describe the lay of the land as best he can, and offer examples of what works without claiming that other methods won't work as well. HOWEVER, you must be sure to order the LATEST EDITION. The one with the red cover is NOT it!
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