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The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business: Design, Build and Maintain a Successful Web-based Business [Paperback]

Janice Reynolds
3.0 out of 5 stars  See all reviews (1 customer review)
Price: £25.99 & FREE Delivery in the UK. Details
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Book Description

30 Mar 2004
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

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The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business: Design, Build and Maintain a Successful Web-based Business + E-commerce Get It Right! - Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses
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Product details

  • Paperback: 374 pages
  • Publisher: CMP Books; 2 edition (30 Mar 2004)
  • Language: English
  • ISBN-10: 1578203120
  • ISBN-13: 978-1578203123
  • Product Dimensions: 2.3 x 17.4 x 23 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 664,723 in Books (See Top 100 in Books)

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Product Description


"... filled with details galore, covers everything from A to Z.... [An] excellent book for intermediate and experienced Web-based business owners." -"

About the Author

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on She also consults with established companies concerning their technical needs.

Inside This Book (Learn More)
First Sentence
Despite the spectacular dot-com bust of a few years ago, the Internet has markedly changed the way we do business, whether it's finding new streams of revenue, acquiring new customers, or managing a business's supply chain. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
1 of 5 people found the following review helpful
3.0 out of 5 stars Good but dated 1 Aug 2009
This book covers important basics - however, its a little dated. 6 months is a long time in terms of the Internet.
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Most Helpful Customer Reviews on (beta) 2.9 out of 5 stars  8 reviews
41 of 42 people found the following review helpful
4.0 out of 5 stars A Good Basic Introduction 2 Sep 2004
By John Matlock - Published on
Back when I was first doing an e-commerce web site (you remember, that was the days when we walked three miles to school, uphill both directions) this book would have saved me days of effort. It is an introductory level book. That is to say, it will get you started, but by the time you have a working site, you will have learned a lot more than in your specialized areas than is covered here. This book provides the basic introduction. Do you want a shopping cart type application or perhaps an auction? What about peer-to-peer file sharing or perhaps a blog? This book will talk about these initial decisions that have to be made before you start thinking about the guts of implementing them. After these decisions are made you'll need more detailed books on the specific area where you are going.

The one thing I would like to see added to a new edition would be specific software recommendations, i.e. what two or three shopping cart solutions would she recommend.
79 of 91 people found the following review helpful
1.0 out of 5 stars Disappointing 25 Jan 2005
By Javafanatic - Published on
I was very disappointed with this book.

One thing that I hate about the book is that it has ads in the back. The ads are for seven other books. I expect to see ads in magazines, but when I pay for a book I don't want advertising.

More importantly, the writing is awkward and hard to understand. For example, here's how she describes relational databases:

"A relational database is a collection of 'data items' that are organized as a set of linked tables from which data can be accessed or reassembled in many different ways without need to reorganize the database tables (a table is referred to as a 'relation')."

Huh?! That description is confusing and much of it is wrong. How can data be "reassembled"? What does she mean by "without need to reorganize the database tables"? Database tables can have foreign keys or referential integrity, but they are not "linked". Each table is its own independent entity.

She continues, "The columns in all of the tables must depend upon a single key column with values that don't repeat." That's not true either. It's very common to have a table with multiple keys or no keys whatsoever.

The author explains that "SQL is a declarative language, which means that the user specifies what he or she wants and then the RDBMS query planner figures out how to get it." But that's not what "declarative language" means at all.

I tried to work my way through the poor writing and typos, but after a while I lost confidence that the information in the book was accurate and I put it down.
44 of 50 people found the following review helpful
1.0 out of 5 stars horrible book and title is very misleading 31 Jan 2005
By Frederick Woods - Published on
If you are from planet Mars, you still wouldn't find this book useful. The dumbest person I know, knows more than is in this book. There is no code. It doesn't tell you exactly how to do anything. It just blah blah's on and on about useless info. Design, Build, and Maintain a website title? It doesn't cover any of the technical side of this like the title says. Save you money and pay someone to start your online business for you. It took a whole book to tell you this????? Save your money.
18 of 19 people found the following review helpful
1.0 out of 5 stars has the auther ever built a single e-commerce site? 29 April 2006
By Björn - Published on
After browsing thru all the chapters, i got the impression that the author is only buzzword-compliant and cannot go into any detail in any subject area. She must have read a lot on ecommerce, but i doubt she ever did any "real work" with ecommerce. The writing reads like it comes from a "good" student who diligently repeats all the words a professor said in a business classroom.
7 of 8 people found the following review helpful
4.0 out of 5 stars high level design and management of a web business 21 Nov 2005
By W Boudville - Published on
Reynolds talks about many aspects of running your own commercial website. She discusses what type of servers you might need and how to configure these using RAID to maximise uptime while preserving data against hardware failure. Also mentioned is what type of net connections might be suitable and affordable. Along with how to implement security against various types of fraud attempts.

For promoting your website, email newsletters are suggested as being very economical. Though beware of email ad campaigns that can get you labelled as a spammer. Search Engine Optimisation gets a good exposition as a cheap way to promote your site in an engine's rankings.

The "Complete" in the title is slightly misleading. The book does not get into the nitty gritty of technical details about making a database, for example. Or writing webpages. Rather, it's at a higher level of design and management of these issues.
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