The Company Of The Future: Meeting the management challenges of the communications revolution: Shaping Up to the Management Challenges of the Communications Revolution [Hardcover]

"A useful primer for IT decision makers wanting to know how technology can enhance an organisation rather than simply deplete its coffers."

"Where Cairncross really excels is in her chapter on `communities and corporate culture'."

"Ms Cairncross's book is rigorous but readable; bold but with an acute sense of history...It deserves to be a key text"

"A clearly written, straightforward analysis of the current corporate organisation viewed against the background of change instigated by the internet."

"This is an essential read for those people who are in business, and looking to expand with the aid of the Internet"

In The Company of the Future, Frances Cairncross (senior editor at The Economist magazine and author of the business bestseller The Death of Distance) provides a lucid analysis of how the communications revolution - especially the Internet - is affecting, and will affect, the way companies operate and are managed. The book concentrates, not on Internet companies, but on the way mainstream companies and managers are being transformed as they find ways to exploit new communications tools. Today, almost every aspect of running a business is in flux. The reason: the evolution of the Internet, and a whole cluster of new technologies for handling and transmitting information. Cairncross examines the key elements of any corporation - organisational structure, culture, human resources, knowledge management, purchasing, supply chain, customer relationships - and how the way in which they operate and are managed will be affected by the changes taking place. She then outlines the key skills that managers must develop in order to manage successfully the company of the future.

"The first book to analyze and detail the impact of information and the Internet on corporate policies, structures, and management, and to describe in depth the resulting-and very different-company of the future."

- Peter F. Drucker, Marie Rankin Clarke Professor of Social Science and Management, Peter F. Drucker Graduate School of Management, Claremont Graduate University

"The 'information revolution' promises to transform the way companies operate. Frances Cairncross provides a guide to the changes that are taking place now, and an intriguing glimpse into the future of business."

- Hal R. Varian, Dean, School of Information Management and Systems, University of California at Berkeley

--This text refers to an out of print or unavailable edition of this title.

Frances Cairncross is a senior writer at The Economist, where she is presently the Management Editor. Her previous books include The Death of Distance (14,000 copies sold) and Costing the Earth (20,000 copies sold). She is regularly on radio and speaks at business conferences worldwide.