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The Ten Commandments of Typography/Type Heresy: Breaking the Ten Commandments of Typography [Hardcover]

Paul Felton
4.2 out of 5 stars  See all reviews (6 customer reviews)
RRP: 14.95
Price: 10.47 & FREE Delivery in the UK. Details
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Book Description

5 Sep 2006
A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments, Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as rule-abiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines, and Jonathan Barnbrook.

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Frequently Bought Together

The Ten Commandments of Typography/Type Heresy: Breaking the Ten Commandments of Typography + Thinking with Type, Second Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs) + 100 Ideas that Changed Graphic Design
Price For All Three: 35.93

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Product details

  • Hardcover: 72 pages
  • Publisher: Merrell Publishers Ltd (5 Sep 2006)
  • Language: English
  • ISBN-10: 1858943558
  • ISBN-13: 978-1858943558
  • Product Dimensions: 21.8 x 14.3 x 1.6 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 335,396 in Books (See Top 100 in Books)

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Product Description


A humorous and incisive analysis - this book will appeal to the conformist and non-conformist in everyone - RIBA BOOKSHOPS NEWSLETTER

About the Author

Paul Felton is a graphic designer specializing in typography. In 2005 he won a D&AD Best New Blood Award for this book and for his recent design work

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
4.0 out of 5 stars Interesting but not a lot there! 25 April 2008
Beautifully made and laid out book, with some great things to say, and short but thought-provoking interviews with Jeffrey Keedy & Matthew Carter (and foreword by Jonathan Barnbrook!). As a final year graphic design student I found I already knew 'the rules' of typography, and this book outlines them in black and white more for the novice than the design professional, but the examples and quotes can be appreciated by all.

The 'Type Heresy' section was of more interest to me than the 'Commandments', as it is more challenging and daring. In general, a good little book but i wanted more!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Short and Sweet 3 April 2010
I loved this book. It has to be one of the most creative books on typography that I have in my possession and that I've had the pleasure of reading. It is a small book, so don't expect to learn everything about typography from it. It does not delve into the beginnings of type, and it does not give a historical listing of how the study of typography came to be. It is a simple book that states 10 rules on how to use type effectively and then proceeds on teaching you how to break them effectively. I believe that this book follows KISS and the Less is More mentality. It went right to the point without beating around the bush.
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Format:Hardcover|Verified Purchase
Not what you expect from what could potentially be a very dull subject. The author has put together a book that surprises and delights; with some great examples and a quirk (flipping the book over to access the "heretical" side is a wonderful idea) to the book that perfectly sums up the ideals the author is trying to put across.

Get this book if you are looking for something for yourself or show that you put some real thought into a gift for your designer friend!
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