The is a somewhat remarkable book, worth the high price tag. Swirnoff tackles an unique issue: the role of color/light in forming a particular city's identity. She cites (and sites) examples from New York to Santa Fe to Venice to Mexico to Paris to the Caribbean to Stockholm to Japan and many others, too. The book has many photo examples, both black-and-white and color, as well as quite thought provoking written discussion.This is a much-needed book, focusing on an important issue of local identity at a time when globalization challenges the specifics of space and place. The book would appeal to travellers, visual artists, architects, sociologists, urban planners and many others.