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The Cognitive Style of PowerPoint: Pitching Out Corrupts Within
 
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The Cognitive Style of PowerPoint: Pitching Out Corrupts Within [Paperback]

Edward R. Tufte
4.2 out of 5 stars  See all reviews (5 customer reviews)

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Product details

  • Paperback: 31 pages
  • Publisher: Graphics Press; 2 edition (31 Jan 2006)
  • Language English
  • ISBN-10: 0961392169
  • ISBN-13: 978-0961392161
  • Product Dimensions: 26 x 21.4 x 0.6 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 162,015 in Books (See Top 100 in Books)

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Edward R. Tufte
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Customer Reviews

Most Helpful Customer Reviews
37 of 38 people found the following review helpful
Format:Paperback
Edward R. Tufte in a 23 page pamphlet exposes the poverty of thought and outright confusion induced by using PowerPoint templates to present real world ideas. Anyone who has dozed off during or fled from a presentation based on what he calls PowerPointPhluff will recognise "The Dreaded Build Sequence", the arbitrarily small sized data table, the awfull chartjunk graph, the bullet point slide and so on. PowerPoint, he clearly shows was designed for sales pitch presentations. In a sentence he demolishes the most widely used presentation aid in use in commerce and science. "The cognitive syle characteristics of the standard default PP presentation: foreshortening of the evidence and thought, low spatial resolution, a deeply hierarchical single-path structure as the model for organising every type of content, breaking up of the narrative and data into slides and minimal fragments, rapid temporal sequencing of thin information rather than focussed spatial analysis, conspicuous decoration and Phluff, a preoccupation with format not content, and an attitude of commercialism that turns everything into a sales pitch." There are many hilarious illustrations including "The Gettysburg Address" as a PowerPoint Presentation. The deeply disturbing part is where he shows that the use of PP style by Boeing Engineers so obscured the data and its analysis that NASA executives failed to realise the imminent danger to the shuttle Columbia and allowed it to re-enter with resulting loss of the entire crew in the worst space disaster ever. Order directly from Graphics Press. You will never use a PowerPoint template again- ever!
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8 of 8 people found the following review helpful
Format:Paperback
An excellent, well argued, devastating critique of PowerPoint as a tool to convey serious information. Tufte recommends that we abandon PowerPoint altogether and instead rely on written reports that the audience are required to read before the actual presentation. While this may not be feasible in every situation, Tufte's arguments will at least make you consider other options than the sales pitch oriented default style of PowerPoint.

This monograph appears as a chapter in Tufte's most recent book, Beautiful Evidence, so you don't need to buy both (like I did).
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14 of 15 people found the following review helpful
Ditching the deck 28 Jan 2004
Format:Paperback
Tufte describes some of the (presumably unintended)consequences of PowerPoint-think and highlights the way it has become something of a crutch for management and consultants. Pictures should tell a thousand words but Tufte illustrates why PowerPoint typically expands rather than condenses the visual display of complex material (and not so complex). Essential reading for anyone who reaches for the PowerPoint button on their laptop every time he/she wants to communicate.
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