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Synopsis
A freshly updated edition of the best introduction to one of the world's most popular products, "The Coffee Book" is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of cafe society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes International trade and speculation for a product that can make or break entire national economies. It examines the industry's major players, revealing how they have systematically reduced the quality of the bean, ruining the lives of millions of farmers around the world in the process. Considering the exploitation of labour and damage to the environment that mass cultivation causes, it explores and assesses the growing "conscious coffee" market and Fair Trade movement.
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Paperback
The Coffee Book is an invaluable source of information on coffee commerce and history. Dicum and Luttinger take you through the beginning of coffee cultivation, its growth into the second most valuable commodity traded in the world today (petroleum is number one), and a detailed chronology of the major events shaping the coffee industry. This book provides an invaluable foundation for the reader to understand where we are today in the coffee business and what may be important aspects of coffee commerce for the future. I've read many books on coffee but if I could have only one book as my primary reference, The Coffee Book would be my choice without a doubt.
Michael Maxey
5 of 5 people found the following review helpful
Format:Paperback
Brilliantly and thoroughly researched by the authors, the history of coffee is presented with utterly engaging style. This book should be on everybody's coffee table.
3 of 4 people found the following review helpful
Format:Paperback
If, while drinking a pot of Joe, you have ever wondered to yourself "What the hell is this stuff, and how did it get here?" then you need to read this wonderfully entertaining book. Incidentally, by "Joe" I mean "coffee."
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