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The Cluetrain Manifesto: The End of Business as Usual
 
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The Cluetrain Manifesto: The End of Business as Usual [Audio Download]

by Rick Levine (Author), Christopher Locke (Author), Doc Searls (Author), Dick Summer (Narrator)
4.1 out of 5 stars  See all reviews (11 customer reviews)
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Product details

  • Audio Download
  • Listening Length: 6 hours
  • Program Type: Audiobook
  • Version: Unabridged
  • Publisher: Audible, Inc.
  • Audible Release Date: 25 Feb 2000
  • Language: English
  • ASIN: B002SQ3G8C
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)

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Product Description

What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? With language as sharp and compelling as the observations, www.cluetrain.com burst unexpectedly onto the scene with 95 Theses to ignite a vibrant and viral conversation making hash of corporate assumptions about the nature of online business. Provocative, outrageous, and wickedly smart, the manifesto has challenged executives from Global 1000 companies to sign-on or risk missing a genuine revolution.
Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter faster than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct, and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the "immutable laws" of business - and what business needs to know to weather the seismic aftershocks.
©2000 Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Format:Paperback
The Cluetrain Manifesto was one of the seminal books of the dot.com bubble era, but reading it now is like waking with a hangover and looking at all of the empty bottles, each of which seemed like a great idea at the time. The Internet changed everything, all right. Those who can bite back the irony long enough to see the big picture and keep reading will find some valuable practical advice on using the now-not-so-new-technology of the Web to do business more effectively. We recommend this pivotal book for the sake of your sense of perspective (or to give you a critically necessary background if you are too young to remember when Amazon was just a river.)
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4 of 4 people found the following review helpful
Format:Paperback
This is about as far away from a traditonal business book as you can get. The Cluetrain Manifesto is about the end of business as usual and the role of the Internet as the empowerer to the masses. It whitewashes the world that traditional marketing and advertising paint. The authors clearly present a simple choice to businessmen. Ride the Cluetrain, understand that markets are conversations, and that customers and workers will have these conversations whether you like it or not, or lose your business. The book is written in an anecdotal fashion and as such some of it should be taken with a pinch of salt. An interesting and provocative read - not for the faint hearted or unimaginative.
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2 of 2 people found the following review helpful
Not a good buy 30 Jan 2010
Format:Paperback
I bought this because a friend in advertising told me to. It was supposed to be the best book about marketing in ages so I bought it.
Soon as I started reading it I noticed something was wrong. The authors don't speak like human beings and their obsessed with the word "conversation".
The whole book is about marketing being a conversation and that companies should listen to their costumers. This may be true for companies that sell expensive products, but that's all.
If you read my review you won't need to buy the book because you won't find anything new in it.
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Most Recent Customer Reviews
Didnt get it
Supplier advised that it had been shipped; didnt receive it although eagerly anticipated it. Waited a long time to see if it would arrive. Refunded.
Published 8 months ago by D. Hood
Great fun, and useful too
I got hold of the US edition hardback of this a year or so ago, and finally got round to reading it while on holiday earlier this year. Read more
Published on 5 Aug 2005 by Graham Mitchell
Useful Examples of How to Build Trust Consciously
I had trouble rating this book. While I agree with a large percentage of what the book has to say, I also felt that the authors did not address the full extent of the issues they... Read more
Published on 26 May 2004 by Donald Mitchell
Packed with Knowledge!
The Cluetrain Manifesto was one of the seminal books of the dot.com bubble era, but reading it now is like waking with a hangover and looking at all of the empty bottles, each of... Read more
Published on 15 Oct 2003 by Rolf Dobelli
Thoroughly entertaining and enlightening.
An easy to read, and extrememly enlightening book which allows the reader to understand the implications of communicating on the internet, not just the technological implications.
Published on 16 May 2001 by "lauraleveson"
Lots of good ideas but a bit "over the edge"
This book contains a lot of good ideas about better treatment of your customers. A lot of the ideas are simple (the I-knew-that kind) but that does not mean they are easy to get... Read more
Published on 6 Oct 2000
It is the hottest damn I've read in ages.
What these guys shove our ways is what academics call knowledge-based management and customer integration. This is million times easier to understand. Read more
Published on 25 Sep 2000
A much-needed vision of the future of business
This screed should not just be viewed as "some business book that will teach me about the Internet". Read more
Published on 21 Jan 2000
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