CIRCLE OF INNOVATION is TOM PETERS book on how power of ideas can transform businesses. He moved far away from orthodox models of business management to talk about "white collar" workers driving globalization revolution. In this radical proposition repairs, patching and sometimes unnecessary incubation were better jettisoned for new structures called `wow' factor or `brand'.
After dismantling the organization structures each employee becomes a boss. Dozens of mistakes are allowed in this process. But the ultimate are innovation, creativity and imagination.
The publication wears a crazy format with summary boxes. The author proposes replacement rather than repairs. He said: "Observe the dress styles of your high ranking executives. They all look the same, don't they? How can you expect such people to bring you different ideas? How can they understand new technology, and the world it is shaping?" Difference cannot emerge from uniformity.
However, the author did not deal with the problem of negative perception from critics about jetisioning all structures. Since these are proposals he cannot be more realistic than a 'corporate Billy Graham.'
Because the world has become a huge shopping center distance has been abolished. Individual intelligence creates value in a transparent competitive world with "big heads" like Bill Gates. However, today's experts in new technology (video games etc) are children. "MD=BREAKER", is necessary to reinvent your universe.
The author abhors sitting on the fence. Become radical innovator or hate it. " Welcome to companies without staff, without partitions, without finicky checks and without frontiers .. where such close links have been made with customers and suppliers that `they' are now indistinguishable from `us'.
"Circle of innovation means: CONSTANTLY TRYING TO REACH THE NEXT LEVEL IN PAIN OF DEATH FROM INFECTIONS BANALITY".
Competition for new markets even if "creative chaos" appear it would ultimately result into strong growth. Disorder can be creative; Thomas Edison knew this fact.
Successful companies are transforming their departments into subsidiaries for efficiency. Microsoft buys talent for any price! In 1995 Gates had no interest in the internet. He later reconsidered his position and became a guru. Eraser according to the author is the most useful product! RUBBING OUT=FORGETTING. Today we have to forget every thing we knew! It's more difficult than learning. Gas competed with electricity companies. While gas was improving its product electricity took over.
Be awake to these realities:
The whole world is being shaken up by new technologies and the information age. You live in a gigantic shopping center. You have 6 billion neighbors. The big heads (Bill Gates) have taken power. The white collars are having revolution. Your employees are the bosses. There are no more intermediaries. Companies are invisible. The children understand what is happening more than you do. Every thing is changing with extra-ordinary speed.
Send the most indispensible staff to the other side with a mission to bring back discoveries. Don't let your employees to resemble each other. Get rid of duplicates. Every one becomes one person company. At San Francisco Ritz-Carlton, the groom and the porter can/must spend $2000 on the spot without formal authorization.
Let failure not frighten you for it precedes all the greatest discoveries. Brilliant ideas are close to madness than to reason.
SECRETS OF SUCCESS ACCORDING TO SILICON VALLEY - they tolerate failure and betrayal; risk-taking and change; promotion on merit; collaboration and diversity of style. Become your own brand through talent: ME.
"Kellam's law" named after American consultant: "If you cannot say in what way you bring something positive to your company, you are done for". World leaders (Ghandi, Luther King Jr, Mandela) did not wait for power to succeed. Their successes came from their mission, vision and their unfailing will. POWER=STATE OF MIND +MENTAL STRENGHT.
Think of women customers special attention desires, dreams and passion. Virgin Air now sells entertainment and relaxation. Judy George MD of Domain Home Fashions says: "we are selling dreams not furniture".Circle of Innovation: You Can't Shrink Your Way to Greatness