The Church of Facebook: How the Hyperconnected Are Redefining Community Audio CD – Audiobook, Aug 2009
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THE FACEBOOK PHENOMENON
- Having started at Harvard in 2004, and then opened its doors to anyone over the age of 12 in 2005, it had grown by 2009 to such an extent that 70% of its members were outside the USA.
- By late 2008, the fastest growing demographic was 55-year old women!
- At the same time the 35-54 year old age group was growing 276% and the 25-34 group doubled.
- If Facebook was a country, it would be the 3rd largest in the world (dwarfed only by China and India).
Founder Mark Zuckerberg's ultimate goal is... to make Facebook the place where 'people live their digital lives.' (p61)
THE FACEBOOK EFFECT
Now even if other things crop up to replace/supplant it, there are big implications for those who live their lives online and depend on social networking. And as the author has a psychology masters, the book is at its most convincing when it draw on those who understand cyberlife's psychological impact. In particular:
1. Having an Audience
Emily Nussbaum, editor-at-large for New York Magazine, offers an example of how this works. She says what sets apart from the members of the `Facebook generation' from its predecessors is that they "assume they have an audience".Read more ›