Set in 1937 New York, this debut novel is both history of and homage to the classic pulp fiction of that era -- sort of. I say sort of because unlike a proper pulp, the story takes a long time to get rolling and it lacks the direct simplicity that characterizes most pulp. The first third of the book is occupied with the backstories of the major characters, and it's difficult to see how the chapters detailing the life of a poor Chinese boy adopted into a warlord's family are going to tie in with the romantic trials of two rival New York pulp writers. These two real-life figures -- William Gibson (creator of "The Shadow") and Lester Dent (creator of "Doc Savage") -- are superstars of the genre who had a falling out years ago, but are brought together by the strange events of the story. In this opening section Malmont does a good job of introducing the reader to the demimonde of pulp writers and how the industry that published them worked.
The story gets rolling with the death of Howard Lovecraft (aka H.P. Lovecraft, legendary creator of the "Cthulu" stories). Gibson goes to his pathetic funeral in Providence, accompanied by eager-beaver scribe Ron Hubbard (aka L. Ron Hubbard of Scientology fame). There, he learns that Lovecraft may have been murdered, possibly in connection with something he knew about a long lost Army nerve gas. Meanwhile, Dent is investigating an old Chinatown tong murder so that he can rewrite it as a great pulp. Meanwhile, there are chapters which take the reader away from all this and into machinations concerning the Civil War between Chinese Nationalists, Communists, and the looming Japanese invasion.
Naturally, all three storylines end up converging in a series of action-packed climaxes full of treasure maps, fisticuffs, guns, and quasi-zombies. Along the way Gibson and Dent encounter and are aided by various other real-life literary figures, such as Robert Heinlein (of science fiction fame), Louis L'Amour (of Western fame), and Chester Himes (aka the Raymond Chandler of Harlem), not to mention Orson Welles. It's all pretty good fun (more so if you're familiar with the writers involveds and their work), and despite scenes in an opium den and insinuations of steamy sex, Malmont keeps it all well within PG-13 boundaries. Overall, a fairly entertaining romp which may spark some interest in the genre.