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The Cheese and I: An Englishman's Voyage Through the Land of Fromage [Kindle Edition]

Matt Feroze
4.7 out of 5 stars  See all reviews (23 customer reviews)

Print List Price: £14.99
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Book Description

Matt Feroze had a rather unusual dream: to become a cheesemonger in the highly competitive French cheese industry. To accomplish this, however, he would have to make huge sacrifices: give up a good job as an accountant in England and say goodbye to his friends and family, moving to a country in which he struggled with the language and knew next to nothing about the profession he wished to enter.

Yet only a year later he was being crowned Champion de France des Fromagers, beating veteran French cheesemongers to the title and opening up a wealth of new opportunities for himself. The Cheese and I is the remarkable story of how he pulled off such an incredible feat.

This is the inspirational tale of how an Englishman sacrificed so much to pursue and realize his goal, and proves that, with enough determination, it is possible to achieve anything you desire.

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Review

A heart-warming tale of determination and passion that may inspire readers to chase their dreams, or reach for the cheese and crackers France magazine How do you say "It's the feel-good food book of the year," en Francais? Culture Cheese magazine

About the Author

Matt Feroze worked as an accountant in London until, in 2011, he gave it up to explore France and his passion for cheese. He learned the cheesemonger's trade in a spell in the country, carving a niche for himself in Lyon's prestigious indoor market. In 2013, Matt won the title of Champion de France des Fromagers. He has now returned to London and lives with his partner Jen.

Product details

  • Format: Kindle Edition
  • File Size: 1047 KB
  • Print Length: 224 pages
  • Publisher: Michael O' Mara Books (5 Sept. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00EZPDXPU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • : Not Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Bestsellers Rank: #38,059 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Fromage Fresh and Fascinating 2 Oct. 2013
By Morts
Format:Hardcover
For the last couple of years the British have won the Tour de France a feat unimaginable only a short time ago. Not only have we beaten the French at their national sport, now we have ousted them from the top spot in the foodie stakes. Leading the charge is the unlikely and rather self effacing figure of Matt Feroze who won the Champion de France, Concours National des Fromagers this year. To you and I it means that he really is a big cheese. In fact the biggest. In a highly competitive and xenophobic world, a Brit has, again for the first time, taken top spot.
His story of transformation from an accountant at the National Audit Office to a world of fromage is absorbing. He has done what so many dream of doing...upping sticks and following his true ambition, which in his case is a vision of cheese. What his cholesterol is like I have no idea but his loving descriptions of the seemingly endless varieties of cheese got my taste buds tingling. Like any journey we learn a lot on the way, on how to care for, present and nurture a cheese. They are not merely lumps of curdled milk to him, they are living breathing organisms, his babies which, at times, he reluctantly sent off to market. An enjoyable education and a fascinating journey.
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4 of 4 people found the following review helpful
5.0 out of 5 stars A must for cheese lovers 13 Sept. 2013
By Judy R
Format:Hardcover
Fascinating account of how Matt Feroze - an auditor at the NAO - realised his ambition of learning about cheese by working for one of the top French cheesemongers (Mons, at their shop in Lyon), even winning the "Champion de France" competition. This is his first book and there were a few points (especially the opening chapters) where I felt his editor could have improved the flow, but overall it was well-written and a very informative and enjoyable read. I bought the book after hearing the author speak at the Watermill Book Club and look forward to hearing about his future successes in the cheese world.
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4 of 4 people found the following review helpful
5.0 out of 5 stars A Warm and Witty Read 14 Oct. 2013
Format:Hardcover
For a first foray into writing, Matt Feroze achieves a happy balance between information for cheeseophiles of every stripe and relaxed travel writing - a brilliant Christmas gift. His determination to 'follow the dream' jumps off the page. Having heard Matt speak on BBC radio, one can only hope we shall have more offerings - in print and in person - from someone who is so passionate about his subject.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A French Fromage Romance 29 Jan. 2014
Format:Kindle Edition|Verified Purchase
an excellent book for a train journey if you can get wifi. Creates an interest for cheese..Have wine with it
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1 of 1 people found the following review helpful
5.0 out of 5 stars Cheese-lover's dream book! 23 April 2014
By Christy
Format:Hardcover
Absolutely loved this book. Incredible story, very well-written. I was laugh-out-loud funny too! Matt Feroze makes this such a pleasant, enjoyable, light read. I couldn't put it down. It goes into just enough detail on all the things that need it. I hope to be a cheese connoisseur someday, so of course the content was interesting to me, however, I think almost anyone would enjoy this fun book. Highly, highly recommended!
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5.0 out of 5 stars Full detailed and satisfying flavour 28 Sept. 2013
Format:Hardcover|Verified Purchase
Like all great cheeses Matt Feroze's creation is a truly artisianal product in which the end result is a delightful combination of every step in the process. Matt's journey originated in the weekend passions of an auditor in London, with an extensive and detailed affinage process through the goat farms of Provence and the cheese 'caves' of the Rhone-Alpes, before being expertly finished in the renowned fromagier Mons of Lyon. It draws you in initially with the promise of sharp rosbif-auditor-turns-french-cheesemonger notes but soon develops into a much fuller, detailed and more satisfying taste of the fascinating French cheese world with the texture and depth of flavour that is clearly the product of a real labour of love.

It finishes with a great crescendo on the palate, at the Concours National des Fromagers. I won't spoil the surprise but again like a good Brillat-Savarin it leaves you wanting more!

Goes well with red wine, grapes and a cracker (and maybe even a small piece of fourme de Montbrison).
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1 of 1 people found the following review helpful
5.0 out of 5 stars Terrific read if you love food! 28 Jan. 2014
Format:Kindle Edition|Verified Purchase
If you read only one book about food this year, make it this one. Matt loves cheese and has written a very entertaining and informative book about his journey to France and his work in the cheese trade. It's quite illuminating and he throws in a good slice of his home and family life to liven up the narrative.
I wish him well in all his cheesy endeavours and hope he had put his accountancy days behind him, except for using his skills to keep on top of the cheese budget. This book is also written very well and has been expertly edited. I just wish my home county cheese , Lancashire! was better appreciated in France!
I am concerned for his cholesterol level though.....
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1 of 1 people found the following review helpful
4.0 out of 5 stars Inspirational book, well done Matt! 22 Jan. 2014
By wabbit
Format:Kindle Edition|Verified Purchase
I bought this book because it was 99p on kindles deals of the day, and I love reading books about people that move abroad and follow there dreams. Matt comes across as a genuinely nice guy, someone who is passionate about cheese!
I wish him and Jen continued success and happiness in there cheesy life together!
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Good holiday read
Published 7 days ago by Angela Noble
5.0 out of 5 stars I read it. It was interesting but not fascinating ...
I read it. It was interesting but not fascinating.
Published 11 months ago by libba
5.0 out of 5 stars I ended up buying far more cheese after reading this!
This book wasn't quite what I was expecting but I thoroughly enjoyed it and it has changed my view of French cheese forever. Read more
Published 11 months ago by Peter D
5.0 out of 5 stars Loved this!
This was a really good read although as I am a cheesemaker I found I needed to read it alongside other book as I do need to relax and get off the subject occasionally. Read more
Published 14 months ago by Dissatisfied
4.0 out of 5 stars delightfully quirky
A really enjoyable read and I now know a lot more about goats and cheese. The characterisations were good .It made me want to go out and sample unpasteurised goats cheese
Published 14 months ago by M. Turner
5.0 out of 5 stars A Great Big Cheesey Adventure
Matt Feroze did what any sensible accountant would do - changed his job to do something interesting and then told us all about it. Read more
Published 15 months ago by Elmer Nash
5.0 out of 5 stars Cheesetastic
This is very well written and interesting. It inspired me to seek out local cheese producers and I found one producing double and single Gloucester cheeses only 8 miles away. Read more
Published 15 months ago by sos
4.0 out of 5 stars Choose the cheese
I really enjoyed reading this book and I admire the author in his determination to succeed in his chosen career in a foreign country in a little-known industry, at least to me. Read more
Published 16 months ago by G. Colville
4.0 out of 5 stars the book
I haven't finished reading this yet! But so far so good...I will continue to the end. I like all books about France.
Published 16 months ago by Barbara Cronk
5.0 out of 5 stars cheese lovers unite
a very well written book full of cheesy snippets of particular interest to lovers of cheese and france a good read
Published 16 months ago by confit
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