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The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business
 
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The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business [Paperback]

Rob Goffee , Gareth Jones
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Paperback: 256 pages
  • Publisher: HarperCollins Business; New edition edition (17 Jan 2000)
  • Language English
  • ISBN-10: 0006530524
  • ISBN-13: 978-0006530527
  • Product Dimensions: 19 x 12.8 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,464,529 in Books (See Top 100 in Books)

More About the Author

Robert Goffee
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Product Description

Amazon.co.uk Review

Corporate culture is more than just a way to set the tone at work--it also affects the bottom line. That's why it's critical to understand your company's culture. Authors Rob Goffee and Gareth Jones argue that managers need to know if their business's culture helps or hurts, and how to change it, if necessary. Goffee and Jones know their stuff. As founders of the London-based consulting firm Creative Management Associates, they have helped launch programmes to overhaul corporate cultures at such companies as Johnson & Johnson, Coopers and Lybrand and Hilton Hotels. They have identified four basic cultures, each of which can be good or bad: the networked culture; the mercenary culture; the fragmented culture; and the communal culture. For example, do employees gossip and form cliques? That's the networked culture at its worst, and it's probably creating an atmosphere of distrust and cynicism that can damage the company's future. But networking can also mean open and effective communication--and constructive friendships--that can lead to the sharing of good ideas, all to the company's benefit.

The book includes handy diagnostic tools, so you can describe your own corporate culture. It also suggests ways to bring about change and offers tips on surviving in whatever culture you find yourself. The Character of a Corporation is instructive reading for managers who want to improve performance and for anyone looking to survive and thrive in the workplace. --Dan Ring, Amazon.com

Review

‘If you want to grasp what it takes, personally and ethically, to change
‘culture’, read this book’
Stephen R. Covey


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1 of 1 people found the following review helpful
By A Customer
Format:Hardcover
The book describes a model of corporate culture using the twin axis of sociability (friendliness) and solidarity (sense of purpose) to creat four types of culture: Networked (high sociability, low solidarity); Mercenary (low sociablity, high solidarity); Fragmented (both low) and Communal (both high). Each type has both positive and negative attributes and in each type there is a danger that the culture can slip into the "negative form". The book goes on to discuss examples of when each type of culture might be appropriate and has an excellent, thought provoking chapter on how to move from one form to another, and how to avoid the negative forms. Although simple, this book will be extremely useful to anyone wrestling with a cultural problem and has the advantage that the authors offer practical advice on what to do. Highly recommended.
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By A Customer
Format:Paperback
Does what it says on the cover - with style.

I saw Rob Goffee deliver a very good lecture on this subject at London Business School. This book is as engaging as the lecture, which is more than can be said for many other texts on business subjects!

Buy it, read it, read it again.

GC

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By A Customer
Format:Hardcover
If you thought the character of your business happened by accident, read this! I believe this book could identify the problems you could be currently having with your business today.Put a liitle time and effort into improving the character of your business and increase your company's potential.
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