The Champion in All of Us: 12 Rules for Success [Paperback]

'A no nonsense and pragmatic book that provides real insight into maximising your potential and that of others. The learnings from Olympic performance are positively supported by practical examples. A stimulating read that will prove invaluable to coaches, leaders and individuals.' (Paul Baker - RBS). 'I found the simplicity and directness of the rules enlightening I can already see how I can use this information as part of our personal development plans.' (Derek Wightman - Group Director Avalon). 'The Champion in All of Us is an inspirational story of coaching success for anyone striving to improve their own or others' performance. As a former world champion and three time Olympic medallist, Steve Backley, understands what it takes to win. His knowledge and passion shine through the narrative with many valuable lessons on the belief, motivation and focus required to make it onto your own personal winners'rostrum - whatever that may be.' (Sam Dukes - Senior Manager: Institute of Leadership & Management). 'If you have ever dreamed of Olympic gold, then this fascinating journey inside the minds of 4 potential champions, might just help you get there. Psychological profiling has never been this much fun!' (Jamie Jouning, Editor - Conde Nast). 'My business first came across Steve when he inspired us with his motivational speaking. Since then we adpoted many of the Olympic standard goal setting and achieveing methods set out in the the "12 Rules for Success". It translates so well to the drivers for great business performance. We are on bang on target to meet our 2012 goals and beyond.' (James Kelly - Chief Executive Officer - Lorien Resourcing). 'A clever concept capturing 12 vitally important rules for success.' (Charles van Commenee - Head Coach - UK athletics). 'A truly original twist on a motivational tool, this book is both entertaining and inspiring. Steve Backley successfully draws you into the world of elite athletes, whilst giving you clear messages you can take into everyday life. You'll recognise characteristics of the main protagonists in everyone around you, and you'll end up wishing that you too had a Coach to turn to! But above all, it's well written, with an engaging storyline and you won't want to put it down.' (Francesca Rice - BBC 5-live sport). 'It doesn't matter what type of character you may be, this book clearly shows that achievement comes with learning, effort and tenacity.' (Russell Ticehurst - Partner Hurst Medical). 'We all need a little help to re-arrange the jumble of ideas and objectives that are in our minds. Steve has drawn together, using real life examples, a fantastic guide to help us arrange this jumble in the correct order to enable us to have clear simple steps to ensure that we reach our personal potential. This has to be recommended reading for anybody looking to raise their game and reach new heights.' (Rob Diver - Managing Director - TAG Heuer / LVMH W & J - UK & Ireland). 'These 12 rules give a cleverly presented and excellent insight into what sets great sportsmen apart.' (Tom Fordyce - journalist and author). 'A thoroughly enjoyable read that will help any athlete, business person or coach to develop the skills to realise their true potential. If you are into peak performance then Steve has created a real gem of a book here!' (Goldie Sayers - Olympian). 'Britain's greatest ever thrower has a strong mind to complement his powerful body and in this book he has found an imaginative and entertaining way to get across the major lessons he learned during his superb athletics career.'(Jason Henderson - Editor Athletics Weekly Magazine). 'I found the book really interesting and as a former international athlete really could relate to it. This is an essential read whatever your walk of life.' (Iwan Thomas - European and Commonwealth Champion and British Record Holder - 400m). 'It is the description of the Coach, his words and his actions, that grabbed me the most in Steve's The Champion in all of us.' For anyone involved in coaching and who is trying to develop winning behaviours in their athletes, 'Coach's' actions, comments, tips and advice will be invaluably helpful.' (Calvin Morriss Phd - National Fitness Coach RFU).

This symbolic tale of four athletes and their passion to succeed at the Olympic Games has much more to do with you as a person. The insights that symbolise a deeper moral and spiritual meaning reveal what it takes to bring out your full potential and what you are capable of so you really can be who you are and then live it. Whether you know who you are or have a reluctance to stand out from the crowd, this challenges you to determine what your personal internal commitment to success is. Anyone with a dream and the will to commit can apply these rules to anything at all. This book, a metaphor for success, is a maze of ideas that will help you turn your dreams into reality in whatever you want to achieve, whether in sport, business or in everyday life improvement.