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The Champion in All of Us: 12 Rules for Success [Paperback]

Steve Backley
4.4 out of 5 stars  See all reviews (5 customer reviews)
RRP: £9.99
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Book Description

27 Feb 2012
This symbolic tale of four athletes and their passion to succeed at the Olympic Games has much more to do with you as a person. The insights that symbolise a deeper moral and spiritual meaning reveal what it takes to bring out your full potential and what you are capable of so you really can be who you are and then live it. Whether you know who you are or have a reluctance to stand out from the crowd, this challenges you to determine what your personal internal commitment to success is. Anyone with a dream and the will to commit can apply these rules to anything at all. This book, a metaphor for success, is a maze of ideas that will help you turn your dreams into reality in whatever you want to achieve, whether in sport, business or in everyday life improvement.

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Product details

  • Paperback: 198 pages
  • Publisher: Mirage Publishing; 1st edition (27 Feb 2012)
  • Language: English
  • ISBN-10: 1902578783
  • ISBN-13: 978-1902578781
  • Product Dimensions: 19.6 x 13 x 1.2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 520,524 in Books (See Top 100 in Books)

More About the Author

Steve Backley OBE - Retired Olympic Athlete - World ranked number 1 in 3 different decades and now enjoying a new life as an inspirational speaker. For more information please visit

Product Description


'A no nonsense and pragmatic book that provides real insight into maximising your potential and that of others. The learnings from Olympic performance are positively supported by practical examples. A stimulating read that will prove invaluable to coaches, leaders and individuals.' (Paul Baker - RBS). 'I found the simplicity and directness of the rules enlightening I can already see how I can use this information as part of our personal development plans.' (Derek Wightman - Group Director Avalon). 'The Champion in All of Us is an inspirational story of coaching success for anyone striving to improve their own or others' performance. As a former world champion and three time Olympic medallist, Steve Backley, understands what it takes to win. His knowledge and passion shine through the narrative with many valuable lessons on the belief, motivation and focus required to make it onto your own personal winners'rostrum - whatever that may be.' (Sam Dukes - Senior Manager: Institute of Leadership & Management). 'If you have ever dreamed of Olympic gold, then this fascinating journey inside the minds of 4 potential champions, might just help you get there. Psychological profiling has never been this much fun!' (Jamie Jouning, Editor - Conde Nast). 'My business first came across Steve when he inspired us with his motivational speaking. Since then we adpoted many of the Olympic standard goal setting and achieveing methods set out in the the "12 Rules for Success". It translates so well to the drivers for great business performance. We are on bang on target to meet our 2012 goals and beyond.' (James Kelly - Chief Executive Officer - Lorien Resourcing). 'A clever concept capturing 12 vitally important rules for success.' (Charles van Commenee - Head Coach - UK athletics). 'A truly original twist on a motivational tool, this book is both entertaining and inspiring. Steve Backley successfully draws you into the world of elite athletes, whilst giving you clear messages you can take into everyday life. You'll recognise characteristics of the main protagonists in everyone around you, and you'll end up wishing that you too had a Coach to turn to! But above all, it's well written, with an engaging storyline and you won't want to put it down.' (Francesca Rice - BBC 5-live sport). 'It doesn't matter what type of character you may be, this book clearly shows that achievement comes with learning, effort and tenacity.' (Russell Ticehurst - Partner Hurst Medical). 'We all need a little help to re-arrange the jumble of ideas and objectives that are in our minds. Steve has drawn together, using real life examples, a fantastic guide to help us arrange this jumble in the correct order to enable us to have clear simple steps to ensure that we reach our personal potential. This has to be recommended reading for anybody looking to raise their game and reach new heights.' (Rob Diver - Managing Director - TAG Heuer / LVMH W & J - UK & Ireland). 'These 12 rules give a cleverly presented and excellent insight into what sets great sportsmen apart.' (Tom Fordyce - journalist and author). 'A thoroughly enjoyable read that will help any athlete, business person or coach to develop the skills to realise their true potential. If you are into peak performance then Steve has created a real gem of a book here!' (Goldie Sayers - Olympian). 'Britain's greatest ever thrower has a strong mind to complement his powerful body and in this book he has found an imaginative and entertaining way to get across the major lessons he learned during his superb athletics career.'(Jason Henderson - Editor Athletics Weekly Magazine). 'I found the book really interesting and as a former international athlete really could relate to it. This is an essential read whatever your walk of life.' (Iwan Thomas - European and Commonwealth Champion and British Record Holder - 400m). 'It is the description of the Coach, his words and his actions, that grabbed me the most in Steve's The Champion in all of us.' For anyone involved in coaching and who is trying to develop winning behaviours in their athletes, 'Coach's' actions, comments, tips and advice will be invaluably helpful.' (Calvin Morriss Phd - National Fitness Coach RFU).

About the Author

Steve Backley OBE - is a rare find. He is the only British track & field athlete to win medals at three consecutive Olympic Games. After breaking world and Olympic records numerous times in the javelin event, he has successfully converted his attention to the business / motivational speaking platform. Not resting on his laurels, Steve is also a skilled TV and radio presenter, and enjoys inspiring others through his business motivational business of BackleyBlack.

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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars A great and down to earth read! 4 April 2012
For me, to read a book in under 4 days says a lot about making the journey from cover to cover!

This book is about a "2012 Olympians" style journey for a Coach and 4 competitors, and how Coach opens the minds of the competitors to reveal to themselves their innate wisdom. It is a journey about how these four different archetypical characters - Would've, Could've, Should've and Did, discover how to dedicate themselves and their focus to competing and living at the most optimal level.

It's well thought out and crafted, and chronicles how - through applying elements of sports and mainstream performance psychology - people can develop and evolve towards goals over a period of time. It succeeds by revealing everything from the practical, end user's perspective, and the Coach and his 4 athletes quickly become genuine and endearing characters.

It's makes for a great and yet quite down to earth inspirational read.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Short and Sweet - and very effective 20 April 2012
Really enjoyed this book by Steve Backley. The lessons or '12 Rules' are easy to understand and clearly illustrated by the short stories along the journey. Although it's about athletes/sport, the lessons you learn from Steve Backley are for success in all areas of life. Highly recommended, very inspirational and motivating.
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4.0 out of 5 stars Easy to understand the rules 22 Jan 2014
Format:Kindle Edition
This is a good feeling story with plenty of tips to try and put in place for success, not just for athletes. The characters progressed through the book when following Coach's Rules, which makes it more believable for the reader to follow the tips.
I wasnt too keen on the style, perhaps because its something I'm not used to, but was an easy enjoyable read anyway.

It's a bit of an odd one, a fictional self help book is completely new to me. I'd recommend it for a light motivational read, it would be ideal for teenagers!
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By Rion
Buy it to improve mental strength, you will need to read it more than once to get all the information from this book.
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2 of 4 people found the following review helpful
3.0 out of 5 stars Interesting 9 May 2012
Format:Paperback|Verified Purchase
I heard Steve Backley talking about this book on Radio 5 live which got my attention. The concepts in the book I think are good and I agree with the basic ideas in there. However the 4 main characters, 'could've, should've, would've and did' made the book difficult to follow for me. So all up good concepts but not the easiest read. Read for personal improvement not enjoyment.
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