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The CRM Handbook: A Business Guide to Customer Relationship Management (Information Technology)
The CRM Handbook: A Business Guide to Customer Relationship Management (Information Technology)
Jill Dyché
Average Customer Review: 3.0 out of 5 stars  See all reviews (1)
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The best textbook for managers on the mechanics of Customer Relationship Management (CRM), The CRM Handbook provides an in-depth analysis of the theories behind customer-company interaction. It's a standout in a field that's filled with squishy books that go on at length about how important CRM is,... Read More

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